Over the last few years, hardware vendors have been pivoting their revenue strategies from a perpetual model to subscription. The subscription model is undeniably here to stay. Vendors often struggle to make this change effectively, however, and understandably so. The move requires a significant mindset shift — from a one-time sale to a long-term promise […]
In the rapidly evolving technology market, understanding the drivers of company performance is paramount when aiming to sustain and even increase your competitive positioning. Learn how to do that using Forrester’s Performance Optimization Model.