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AI, Buying Networks, Revenue Growth — Master It All
Forrester’s B2B Summits connect you with analysts and insights to help you navigate buying shifts, win with AI, accelerate growth, and transform revenue.
Blog
Italy’s B2B Marketing Challenge Is Not Strategy — It’s Focus And Alignment
Christina Schmitt
5 days ago
Italian B2B marketing has clarity on strategy but struggles to execute. Misaligned budgets, goals, and campaigns are limiting impact and preventing growth at scale.
Blog
If Buyers Change How They Search, Marketing Must Change How It Shows Up
Christina Schmitt
5 days ago
B2B buyers are not searching the way they used to. They rely less on traditional discovery paths and more on AI-driven answers, curated sources, and trusted signals. Evaluation is happening earlier, faster, and often without direct interaction. Marketing has not fully caught up. With 87% of B2B buyers selecting “generative AI conversational search tool” as a meaningful interaction, it ranks […]