You really, really should read Adam Bullied’s recent post about the fundamentals of product management. I also give a big thumbs up to the idea of incorporating product management into undergrad and grad school curricula.
Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023-2030 supports this, as content marketing is the third largest category for specialized genAI software spend. The rapid evolution of generative AI technology within the social tech landscape sparked a race among providers […]
As champions of the customer, CMOs are pulled in all sorts of directions. Knowing that they can’t go it alone, we asked what areas they foresee needing the most external help with in 2024. We provided a list of 30 items in Forrester’s Q4 2023 B2C Marketing CMO Pulse Survey from which 171 US marketing […]