This one works

For years, the Google, Meta, and Amazon triopoly has dominated media budgets, each reigning supreme in its respective category. But cracks are forming in this once impenetrable structure. The rise of AI-integrated search engines like ChatGPT, Gemini, and Perplexity is fundamentally altering how consumers search, shop, and connect. Meanwhile, platforms like Reddit and Threads are […]

While “personalization” remains a hot topic for organizations, consumers feel lukewarm about personalized interactions. Most organizations are struggling to deliver relevant and valuable moments that resonate with their target audiences. To succeed, organizations must better understand consumer appetite for personalized interactions, define a vision, develop a strategy, audit their data, coordinate technology, and have a measurement plan.