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The US President’s Management Agenda is an administration’s opportunity to lay out its vision for the government, but when it comes to CX, the latest PMA is more retrospective than visionary.
The latest edition of our loyalty platform vendor evaluation, “The Forrester Wave™: Loyalty Platforms, Q4 2025,” reveals how the loyalty platform market continues to evolve to meet the growing demand to profitably retain the best customers with personalization at every touchpoint, relevant engagements, and differentiated experiences.