Pushpa Marwal

Analyst

Forrester Bio

Author Insights

Blog

Here’s What We’re Predicting For Indian Financial Services In 2024

Pushpa Marwal December 27, 2023
Wow, what a wild ride 2023 turned out to be for India, right? We got a spanking new Parliament, nailed space missions, successfully organized the G20 Summit, and even saved people stuck in a tunnel! Then elections buzz and a near miss at winning the ODI World Cup got us all worked up in Q4. […]
Blog

The NPCI’s Hello! UPI Is Ready To Transform Digital Payments In India

Pushpa Marwal November 9, 2023
Imagine sitting down at a charming Sikkim restaurant in Nepal, ready to enjoy a delightful meal with colleagues, only to realize that none of you have brought your wallets — no cash, no cards, nothing. Well, that happened to us on our recent trip to Nepal. We had only our smartphones, the ubiquitous companions of […]
Blog

The BoB World App Crisis: A Wake-Up Call For Strong Systems, Robust Processes, And Unwavering Ethics In Banking

Pushpa Marwal October 30, 2023
Recently, the Reserve Bank of India (RBI) imposed a ban on Bank of Baroda’s mobile banking app, BoB World. But why did this happen, and what can we learn from it? Let’s dive into the details. This unsettling issue involved a series of events that led to fraudulent actions by some of the bank’s agents, […]
Blog

Forrester Reviews And Scores Indian Mobile Banking Apps: What We Learned

Pushpa Marwal September 27, 2023
India is emerging as a powerhouse in mobile banking adoption. According to Forrester’s Consumer Asia Pacific Survey, 2023, a staggering 87% of online Indian adults expressed their desire to do all their banking on a smartphone. This statistic marks the highest percentage among the countries surveyed in the Asia Pacific region. It also underscores the […]
Blog

Empowering Banks With Digital Cash Management Platforms

Pushpa Marwal July 26, 2023
Businesses across the globe are dealing with a fast-paced digital world, rising customer expectations, and economic uncertainties. In such an environment, it is imperative that they manage their cash flows well to finance their growth ambitions and mitigate financial risks. Corporations source these cash management services from their corporate banking partners. Banks, on the other […]
Blog

India’s Budget For 2023: What It Means For Financial Services And Fintech Firms

Pushpa Marwal March 2, 2023
I looked at the 2023 budget that India’s Finance Minister presented on February 1, 2023. On that day, India’s Prime Minister tweeted, “This year’s budget infuses new energy to India’s development trajectory.” I find that he was not far off the mark. The budget for 2023 does aspire to create an empowered, inclusive, technology-driven, and […]
Blog

Central Bank Digital Currency In India: The New Money Is Here

Pushpa Marwal February 9, 2023
India's government has announced the introduction of a long-awaited digital currency. Learn more about it and what the implications could be.
Blog

Automation Opportunities Abound In Corporate Banking

Pushpa Marwal February 9, 2023
It’s no secret that in today’s business climate, corporate banks are feeling the squeeze. They struggle with an installed base of pre-modern applications and archaic processes. Now is the time when corporate banks change the way they serve clients. They must start employing a mix of digital and human-enabled services that will enrich the client […]
Blog

Will The UPI Credit Card Hookup Be A Game-Changer?

Pushpa Marwal September 12, 2022
UPI is now India’s de facto method for online payments. The exponential increase in transaction value, from ₹3.8 million in July 2016 to ₹10.63 trillion in July 2022, reflects this. Indians love UPI — no bank details needed; just a mobile phone number is enough! It is simple, quick, and safe to use. I love […]
Blog

The Ever-Expanding Reach Of India’s Unified Payments Interface (UPI)

Pushpa Marwal August 10, 2022
India’s Unified Payments Interface (UPI) continues to grow at a breakneck pace. As per a recent news article, this year’s transaction volume and value have virtually doubled compared to the previous year, rising 99% in volume and 90% in value. In some ways, UPI has transformed India’s digital economy and has accelerated the country’s transition […]
Blog

Unified Payments Interface (UPI) For Feature Phone Users — A Step Toward Financial Inclusion

Pushpa Marwal July 31, 2022
UPI is a leader in India’s digital retail payments, processing record-breaking transactions worth INR 10 trillion in May this year. In this era of instant gratification, payment happens in real time with smartphone apps. However, until recently, this was not the case for feature phone users. They may be able to surf the web and […]
Blog

A Great Mobile Banking App Is Customer-First

Pushpa Marwal July 25, 2022
Mobile banking applications have become the digital hub of the customer experience. They are an absolute necessity for the customers and a preferred destination to exchange value between clients and banks. Forrester data shows that 77% of metro Indian online adults have done their banking on a mobile banking app on their smartphone in the […]
Blog

Have The Most Remarkable Corporate Banking? Let’s Talk

Pushpa Marwal June 15, 2022
The digital transformation of retail banking has been ongoing for the last few years. Banks have transformed retail banking to offer enhanced digital experiences, digitize operations, build digital ecosystems, and drive digital innovation. Now, the same digital urgency is reaching corporate banking. I’m excited, as I am kicking off new research that’s focused on corporate […]
Blog

Reserve Bank Of India’s Auto-Debit Rule, A Mandated Trouble For Banks — How Can They Get Around It?

Pushpa Marwal December 1, 2021
In India, the subscription business with recurring payments was gaining traction due to its all-in-one bundled offering — convenience, choice, and consent — until a major change in the auto-debit option took effect on October 1, when the Reserve Bank of India (RBI) issued a framework for how businesses and banks must handle recurring credit […]