So says the NY Times and AT Kearney. Maybe not even movie tickets — 32% of online adults say they’re cutting back on going to the movies, though that figure is way less than driving (63%), shopping (60%), and vacating (44%) less.
“It could quite frankly be one of the worst we’ve seen in 25 years,” Dean Hillier, a partner and a retail specialist with A.T. Kearney, a management consultancy, said of the Christmas shopping season. It is shaping up to be a Christmas of movie tickets and board games, he said, not of big-screen televisions and vacations. “This is the cocooning that we saw in the 80s, for goodness sakes, that we’re seeing coming back.”
We’ve seen cocooning more recently than the 80’s.