[Posted by David Card]
follow me at davidcard
Hi. Welcome to my first official post on a Forrester blog. Haven’t quite figured out how to integrate the Jupiter blog. For those who don’t know me already, I’ve been following the intersection of media, technology, and consumer behavior for 12 years or so, and been an analyst for 20. I like pop culture and mass media. I think branded entertainment isn’t evil. Some might call me an Old Media apologist, but they’d better be smiling when they say it.
I’ll be at the Consumer Forum in Dallas, so I’ll see you there.