Saving Yahoo
Forrester
What Yahoo’s new ceo will have to do. Jupiter report forthcoming.
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Omnichannel Ad Platforms: The Future Beyond DSPs
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The market for omnichannel demand-side platforms (DSPs) has reached its limit. Pioneers like The Trade Desk and its erstwhile rivals — including the likes of MediaMath, Rocket Fuel, TubeMogul, Turn, and Xandr — grew by accelerating cross-channel media planning, buying, and optimization. Now, DSPs’ core capabilities are very mature and highly automatable. Vendors focused primarily […]
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Beware The Magical Two-Person, $1 Billion AI-Driven Startup
J.P. Gownder
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Recent news stories are a reminder to evaluate AI "miracles" with a dose of healthy skepticism.