Saving Yahoo
Forrester
What Yahoo’s new ceo will have to do. Jupiter report forthcoming.
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The Next Era Of B2B Events: Eight Data-Backed Shifts Defining 2026
Conrad Mills
2 days ago
B2B event teams remain under pressure. Budgets are constrained, competition for attendees has intensified, and audience expectations continue to rise. While around half of organizations say their events are performing well, just 38% of CMOs agree — exposing misalignment at an executive level. To help leaders navigate this environment, Forrester’s Q1 2026 State Of B2B […]
Blog
Italy’s B2B Marketing Challenge Is Not Strategy — It’s Focus And Alignment
Christina Schmitt
June 1, 2026
Italian B2B marketing has clarity on strategy but struggles to execute. Misaligned budgets, goals, and campaigns are limiting impact and preventing growth at scale.