Methinks spring has sprung
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Here’s the view from my desk at the Forrester office in Foster City.
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How To Build A Loyalty Team That Scales With Your Program
John Pedini
54 minutes ago
Brands continue to see the value in developing deeper relationships with their customers through loyalty initiatives, but investment typically flow towards technology, rewards, and promotions with less focus on what drives differentiated experiences, personalized engagements, and emotional loyalty. This isn’t surprising given that loyalty is both an art and a science, and it’s much easier […]
Blog
Align B2B Marketing Teams To Thrive In A Buyer-Centric World
Nora Conklin
10 hours ago
In today’s fast-evolving B2B landscape, marketing and sales teams face mounting challenges as buyers become more self-directed, technology reshapes workflows, and market volatility accelerates. For B2B organizations, aligning marketing and sales has always been a critical priority — but achieving that alignment is more essential today than ever before. Teams often fall into the trap […]