Methinks spring has sprung

It’s time to face a hard truth: B2B brand measurement is fundamentally broken and has been for many years. This failure is sabotaging the value of your entire marketing function. While marketing teams chase “performance marketing” metrics, conversion rates, and launch plans, arguably the biggest growth engine for your business overall — your brand — […]

Snowflake Summit 2025 highlighted advancements in AI, data integration, and platform capabilities, emphasizing innovation and strategic growth initiatives.