Blog
B2B C‑suite leaders face intense pressure to deliver growth amid economic uncertainty and shifting buyer behaviors, yet many still treat product-marketing alignment as optional. Your growth engine relies on a partnership between CMOs and CPOs built on shared audiences, unified goals, and disciplined commercialization. Forrester’s research shows that this relationship ranges from siloed to fully […]
Blog
IFS’s Industrial X Unleashed 2025 event promised a future where industrial AI and robotics redefine operations. While the vision is compelling, the journey to digital workers, predictive maintenance, and autonomous workflows is complex.