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Answer engine optimization (AEO) demands broader, more intensive collaboration than SEO, which runs on ad hoc coordination between content marketers, web developers, and paid search practitioners. AEO requires actionable insights flowing constantly across content marketing, web development, paid search, social media marketing, PR, and brand marketing. AEO Needs A Center Of Excellence AEO’s cross-silo collaboration […]
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B2C CMOs will be put to the test in a coming year that will be even more volatile than the current one. Adaptability and precision will be critical to success.
[Posted by David Card]