Happy 233rd

It’s hard for marketers to keep track of the tools and platforms designed to help brands understand their consumers. As the demand for a more holistic view of the consumer and speed to insight grows, so does the scope of the platforms that support these needs.

The past 12 months have seen a noticeable decline in the number of CMOs in the Fortune 500. While economics is partly to blame, we’re witnessing a deeper transformation for marketing leaders.