The shifting global online population
This past week, we published our Global Online Population Forecast,
2008-2013. The study looks at growth in the Internet population in every region
of the world and calls out figures for key markets around the globe. A few
highlights from the report:
>> Despite the global economic downturn, the Internet population in every country will increase over the next five years.
>> In 2013, 43% of the global online population will live in Asia
>> Countries with the most online users in 2008 (in descending
order): US, China
Germany
>> Countries with the most online users in 2013 (in descending
order): China
Brazil
>> Over the next 5 years, the percentage of global online
users living in
from 17% to 13%.
Clients should feel free to schedule an inquiry to discuss
specific markets in greater detail; others can view the press release. There was also great media coverage on the report – check out some of the
articles in English, French, German, Chinese and Japanese.