digital business

Digital business is mandatory for every firm. But is your digital presence a growth driver or merely table stakes? Learn how to truly harness what digital has to offer.

Discover how Forrester supports digital leaders.

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In A World With No Digital Destination, Get To Digital Mastery And Accelerate Growth With Forrester’s Digital Engine

Chuck Gahun 21 hours ago
To outpace the pack and win in today’s market, firms must embrace the ubiquitous nature of digital as the competitive weapon and embed digital capabilities into the core of their business. Forrester’s report, Accelerate Business Growth With Forrester’s Digital Engine, shows how leaders can use components of Forrester’s Digital Engine to build digital mastery that drives top-line […]
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What’s New In Indian Mobile Banking In 2024?

Pushpa Marwal 1 day ago
In an era when people have started doing everything on their phone, is your bank’s mobile app evolving at the pace of customer expectations? Our latest Digital Experience Review™ of Indian mobile banking apps reveals a landscape ripe with innovation yet marked by notable gaps in customer experience. In 2024, Forrester reviewed and evaluated six […]
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How To Adapt Site Search To Holiday-Season Changes In Customer Behaviors And Needs

Emily Pfeiffer September 30, 2024
For the 2024 holiday season, adapt your site search solution to meet consumer expectations.
Blog

The Future Of Banking: By 2030, Banking Will Be Invisible, Connected, Insights-Driven, And Purposeful

Alyson Clarke September 30, 2024
In the rapidly evolving financial landscape, banks are facing challenges that require them to adapt and innovate. But amidst all these changes, the importance of trust remains constant. Trust is the foundation upon which successful banking relationships are built, and it will continue to be a crucial factor in shaping the future of the industry. […]
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Reshaping Banking In The Age Of AI: Embracing Trust, Innovation, And Customer Obsession

Alyson Clarke September 30, 2024
Once again, the banking industry is on the cusp of transformative changes. AI and generative AI (genAI) technologies have the potential to enhance customer relationships, deliver personalized digital experiences, augment customer service, and combat fraud. But they also have the potential to shift the mindset of banking from a product-centric to a relationship-centric approach and […]
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Kicking Off The First Investing Sales Forrester Digital Experience Review™

Vijay Raghavan September 28, 2024
To assess how well brokerage firms acquire customers looking for self-directed investment accounts, we recently kicked off our first investing sales Forrester Digital Experience Review™. We will evaluate the functionality and user experience of 13 North American websites that target self-directed investors.
Blog

Forrester’s Green Consumer Segmentation For 2025

Thomas Husson September 27, 2024
There is no single green or sustainable consumer. Values and attitudes vary greatly within the same age group or across different countries. Learn about Forrester’s recently updated green segmentation for 2025 in this preview of a new report.

Revive Your CX Outcomes With Strategic 2025 Budget Planning

Watch our 2025 budget planning webinar to learn where to prioritize your budget allocations to reverse CX declines and bolster core competencies.

Blog

The Rise Of Agentic Process Management

Craig Le Clair September 16, 2024
Learn the benefits and risks of agentic AI as well as the requirements for agentic process management.
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Prioritize Accessibility In Procurement For Better CX And EX

Gina Bhawalkar September 12, 2024
My new report dives into why making accessibility a component of vendor selection is good for business and how to do it.
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Unlocking The Future Of Mobile Banking: Insights From Forrester’s 2024 European Digital Experience Review™

Aurelie L'Hostis September 12, 2024
Read this report to understand where European banks’ mobile banking apps excel, where they fall short, and how to strengthen your own apps.
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Amazon Vs. Walmart: Revenue And Profit Comparison, 2010–2024

Jitender Miglani September 5, 2024
This blog post discusses the revenue and profit trends of Amazon and Walmart and their growing dominance in US retail.
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Walmart Tops List of Leading US Retailers By 2023 Sales

Cindy Liu September 3, 2024
Walmart leads Forrester’s 2023 US retailer ranking, with Amazon in second. The top 10, representing 38% of total retail sales, remain unchanged from 2022.

Overhaul Core Competencies With Your 2025 CX Budget

Download our 2025 Planning Guide for CX leaders to learn how to allocate your 2025 budget to reverse CX declines and boost quality.

Blog

The Future Of Consumer Use Of Generative AI

Thomas Husson September 2, 2024
How Will Consumers Engage With Generative AI In The Future? As my colleague Audrey Chee-Read summarized in a recent blog post, consumer adoption of generative AI (genAI) with brands will happen unnoticeably. As new AI-powered products in everyday technology devices like smartphones and laptops increase, genAI will simply blend in as a native feature. As […]
Blog

AI And The Green Market Revolution Will Intertwine

Thomas Husson September 2, 2024
While AI has huge potential to mitigate the environmental crisis, the technology that powers AI has a huge impact on climate change and water resources. Learn how the futures of AI and the green market revolution are intimately linked and how they will both become invisibly embedded into our daily lives.
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Revolut Secures Its Banking License — Crowning A Decade Of Digital Banks

Aurelie L'Hostis July 25, 2024
Digital banks are gaining traction among consumers globally. Learn what incumbent banks should do to compete.
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Prime Day 2024: How Retailers Competed With Amazon

Sucharita Kodali July 18, 2024
Learn how major retailers and brands competed with Amazon’s Prime Day 2024 event.
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Summer Heats Up With PathFactory Acquisition Of Uberflip

Phyllis Davidson July 16, 2024
In a move that combines two content engagement solutions focused on AI-driven personalization and content intelligence, Pathfactory acquires Uberflip. Learn some of the implications to the deal for marketing organizations and leaders.
Blog

Introducing The Digital Banking Processing Platforms Landscape, Q3 2024

Huard Smith July 11, 2024
Explore Forrester’s digital banking processing platforms landscape report, highlighting 26 vendors and the transformative potential of these modern core banking systems for enhanced customer experiences and operational efficiency.
Blog

AIOps Drives Observability And Business Outcomes In IT

Carlos Casanova July 10, 2024
AIOps is a critical tool for IT leaders aiming to run high-performance organizations and drive business outcomes. Learn more about the benefits of AIops in this preview of our upcoming Technology & Innovation Summit North America.
Blog

Digital Business Strategy Service Providers Must Evolve To Deliver Value

Dan Bieler July 9, 2024
Value creation should be at the center of each criterion for selecting digital service providers.
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