digital business
Digital business is mandatory for every firm. But is your digital presence a growth driver or merely table stakes? Learn how to truly harness what digital has to offer.
Insights
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GenAI Will Shatter And Reconstruct Every Company And Industry
How will generative AI reconstruct companies, industries, countries, and roles? Our analysts try to answer one of the biggest questions in business today.
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Europe-5 Retail Sales Trends And Outlook
We recap a few European retail sales trends over the last few years and in 2023.
Build An Engine Of Customer Loyalty - And Revenue
Read our report to learn how to build customer loyalty, brand equity, and revenue with a B2C customer-obsessed growth engine.
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re:Invent 2023 — Is AWS In Unfamiliar Territory As A Follower?
At AWS re:Invent 2023 the AI announcements were underwhelming despite high expectations. Find out more in this extended review of the event.
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A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2023
Forrester’s retail research team highlights data insights from retailers’ online Black Friday and Cyber Monday 2023 participation.
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Retailers: Leverage Store Associate Tools And Engage Your In-Store Teams For Customer Satisfaction
A new Forrester report, The Store Associate Tools Landscape, Q4 2023, has published, and this blog breaks down how retailers can leverage these tools for their associates.
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Customer Obsession Awards — Nominations Wanted
The 2024 Customer Obsession Awards will recognize organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement. Learn more and nominate yourself now.
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Consumers, COP28, And The Green Market Revolution
With the UN Climate Change Conference (COP28) happening in Dubai, learn why Forrester believes firms can no longer ignore the Green Market Revolution.
Forrester Decisions For Digital Business & Strategy
Let us guide you to the next level of digital excellence. Drive growth, build powerhouse teams, quash disruptors.
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Email Marketers: Empathize With Customers To Stay Off Their Naughty Lists
Use our tips to help your email programs perform better and strengthen long-term customer loyalty this holiday season.
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Optimize Digital Budgets, Service Providers, And Skills — Or Lose The Digital Race
Forrester surveyed digital business strategy decision-makers globally on their priorities, investments, and organizational structures.
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‘Tis The Season To Master Retail Media
Retail media’s challenges signal growing pains unlike those of other channels. Read more on Forrester’s insights for this holiday season.
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Your Data Culture Is DOA
In Forrester’s Data Culture And Literacy Survey, 2023, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, data sets, and insights. Don’t miss out on gaining a competitive advantage by revitalizing your data culture.
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Holiday Magic Begins With Empowered Store Associates
As retailers enter their busiest period, leveraging store associate tools is a must. Read Forrester’s insights on how to maximize their potential this season.
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Apple Sales And Profits Analysis For FY 2023 — Top 10 Insights
Read this blog for analysis and the top 10 key takeaways from Apple’s FY 2023 sales and profits reporting.
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Stay Off Santa’s Naughty List: Four Ways To Responsibly Design Experiences This Holiday Season
Practice inclusive design this holiday season to unlock long-term benefits. Here are four ways to implement responsible design.
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The Business Case For Investing In Women’s Health
Employers and health insurers can invest now in digital health offerings and tailored benefits that better serve this population. Keep these valuable women in the workforce. You’re not only doing what’s good for business — you just might save the life of someone you care for or who cares for you.
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Humane’s “Ai Pin” Is An Engineering Feat — Not A Replacement For A Smartphone or Smartwatch
Humane (hu.ma.ne) debuted a connected pin that leans into the power of artificial intelligence to give consumers access to digital content and services through voice-, touch-, and gesture-based interfaces. The pin’s price is $699 and requires a $24 monthly fee (plus possible taxes and extra fees) to cover cellular access through T-Mobile and related services. […]
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The NPCI’s Hello! UPI Is Ready To Transform Digital Payments In India
Imagine sitting down at a charming Sikkim restaurant in Nepal, ready to enjoy a delightful meal with colleagues, only to realize that none of you have brought your wallets — no cash, no cards, nothing. Well, that happened to us on our recent trip to Nepal. We had only our smartphones, the ubiquitous companions of […]
Design For Confidence In Digital Experiences Webinar
Customer confidence drives digital experience adoption. Learn how to inspire confidence in this webinar on April 5.
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OpenAI Holds First Developer Conference: What It Means For Consumer Digital Experiences
Read Forrester’s high-level takeaways from OpenAI’s first developer conference in November 2023.
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Tune Commerce Search To Support Santa This Holiday Season
Strong commerce search functionality will be pivotal in your customers’ digital shopping experiences this holiday season — learn what you must do to tune that.
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It’s 2050 And Your Website Is Deserted: Why?
Websites will play a less prominent role in future consumer digital experiences for three core reasons: The digital touchpoint landscape will be far more fragmented. The number of digital touchpoints used by consumers is proliferating. Browsers are just one of many channels. The number of connected devices we use continues to grow. Web and apps […]
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