digital business

Digital business is mandatory for every firm. But is your digital presence a growth driver or merely table stakes? Learn how to truly harness what digital has to offer.

Discover how Forrester supports digital leaders.

Insights

Blog

Adopt Inclusive Design Practices That Put Users First This Holiday Season

Senem Guler Biyikli 4 days ago
Incorporate inclusive design this holiday season by prioritizing digital accessibility, using inclusive language, and showing that you care.
Blog

Design Do’s And Don’ts For Retailers This Holiday Season

Senem Guler Biyikli 5 days ago
Retailers can improve their websites and boost customer experience this holiday season by applying these tips.

Turn 2023 Predictions Into Bold Action

Join us for Predictions 2023 Live to learn how to focus your priorities for success in the year ahead.

Blog

The Best Enterprise Transformation Program Is Yet To Be Made

Indranil Bandyopadhyay November 18, 2022
Check out key takeaways from this year’s EY Global Data & AI Summit.
Blog

Consumers Haven’t — And Don’t Plan To — Shop Via Social Media

Kelsey Chickering November 16, 2022
US consumers have little interest in doing their shopping — let alone holiday shopping — on social media platforms.
Blog

This Holiday Season, Turn Impressions Into Intent

Nikhil Lai November 15, 2022
Marketers are turning to retail media to generate and harvest demand while expanding sell-through this holiday season.
Blog

Diversity And Inclusion Matter In The Digital Context

Dan Bieler November 14, 2022
A lack of diversity, equity, and inclusion (DEI) in digital teams poses some unique challenges: biased AI, harmful or inaccessible digital products and experiences, and challenges with recruiting and retaining digital talent. Learn how to tackle these challenges.
Blog

Consumer Personalization And Dating Have Much In Common

Jessica Liu November 10, 2022
Maintaining positive brand-consumer relationships and personalizing consumer experiences takes work. In the end, you could be rewarded with long-term loyalty or you may be left with little to show for your efforts. In many ways, it’s like dating. Cultivating relationships requires time and patience along the journey: Pre-purchase (courting). People are wary when dates and […]

See Why 2023 Fortune Favors The Bold And Focused

Explore our 2023 Predictions to see where strategies are shifting – and where opportunities for bold moves exist.

Blog

Customer Trust Was Weak Across US Financial Services Brands In 2022

Alyson Clarke November 8, 2022
How well did US financial services firms rank in terms of customers’ trust in 2022? Our new research reveals the scores and rankings of 54 US brands across auto and home insurance, banking, credit card issuers, and investment firms, analyzed as part of Forrester’s US Financial Services Trust Index, 2022. Overall, customer trust was relatively […]
Blog

Financial Services Firms Need To Learn How To Earn Customers’ Trust

Alyson Clarke November 8, 2022
Winning trust is imperative to financial services firms' success. Yet it's lacking, Forrester’s Financial Services Customer Trust Index shows.
Blog

Does The Pursuit Of Customer 360 Have You Running In Circles?

Zeid Khater November 7, 2022
No doubt, you’ve heard of it. It’s called by many names: the golden record; the single source of truth. However, it is most often referred to as customer 360. What all these terms are referring to is a holistic view of a customer’s data, covering every single touchpoint and interaction with your company as well […]
Blog

Banking Functionality Doesn’t Differentiate Banking Software Anymore, But Technology And Ecosystems Do

Jost Hoppermann November 7, 2022
Functionality in retail and corporate banking is not highly differentiating anymore. In the future, only those that can support partner solutions in their ecosystem seamlessly can fully cope with banking industry’s expanding requirements.
Blog

Prepare For 2023: Sharpen Your Loyalty Data Collection This Holiday Season

Mary Pilecki November 1, 2022
Use your loyalty program to collect consumer data and boost B2C sales this holiday season.
Blog

Sales Tech Innovation Is Declining — And That’s A Good Thing!

Seth Marrs October 27, 2022
From 2020 to 2021, we saw a renaissance in sales technology. COVID-19 forced sellers to work from home, leaving no choice but to adopt new technologies to do their job. In addition, low interest rates provided an almost unlimited supply of funding to help sales technology companies solve this challenge. Investors funneled almost a billion […]
Video

Predictions 2023: Commerce Operations Will Change The Game

Emily Pfeiffer October 27, 2022

Blog

How Exploration Drives Breakthrough Digital Business Strategies

Peter Wannemacher October 26, 2022
A confluence of factors makes digital business inherently fast-moving. Systems of exploration can help digital business strategies evolve and drive growth. Learn more.
Blog

Enel Excels With A Future Fit Tech Strategy

Phil Brunkard October 21, 2022
Congratulations to Enel for being named the EMEA region winner of Forrester’s inaugural Technology Strategy Impact award. In a keynote session at our recent Technology & Innovation EMEA event, Laura Koetzle, VP and group research director with Forrester, sat down with Alberto Cossu, head of digital strategy with Enel Group, to discuss the company’s transformation […]
Blog

For Holiday 2022, US Shoppers Will Spend One In Four Dollars Online

Jitender Miglani October 20, 2022
Inflation — not volume — will drive US holiday retail sales this year. Learn more about what's in store for the 2022 holiday season.

Planning Guides 2023

Get planning and budgeting guidance for tech, CX, marketing, and other functions to help you make the right decisions in the year ahead.

Blog

The B2C CMO’s Environmental Sustainability Blueprint

Thomas Husson October 18, 2022
Despite the massive opportunity in today’s green market, many B2C CMOs don’t know where to start. Learn the six keys to activating sustainability in your B2C marketing and communications.
Blog

The US Shopper And Environmental Sustainability: Are Consumers Really Eco-Conscious?

Sucharita Kodali October 18, 2022
Learn how US consumers’ attitudes and behaviors are impacting their environmentally sustainable shopping habits.
Blog

Meta Connect 2022: My Take On Its Consumer-Focused VR, Avatar, And Metaverse Announcements

Julie Ask October 13, 2022
Meta hosted its Meta Connect event virtually on October 11. Here are a few key announcements and my analysis from a consumer perspective.
More posts