digital business
Digital business is mandatory for every firm. But is your digital presence a growth driver or merely table stakes? Learn how to truly harness what digital has to offer.
Insights
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Lead A High-Performing Digital Team
Digital teams are primarily tasked with designing, delivering, and managing digital products or services, launching digital innovations, and developing the digital roadmap.
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Make Your Website Accessible Or Leave Money On The Table This Holiday Season
Focus on accessibility before the busyness of holiday shopping kicks in to gain more customers.
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Now Live: A Retailer’s Guide To Planning For The 2024 Holiday Season
Retailers needing advice before the winter shopping season: Read this blog for a sneak peek into Forrester’s retail holiday planning guide.
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Is Keeping Your Commerce Tech Vendor The Right Move For You?
To retain or replatform your commerce technology solution? Forrester’s latest research guides leaders on how to answer this burning question.
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How 116 Retailers Competed With Amazon’s October 2024 Prime Event
Read three key takeaways from Forrester's analysis of 116 retailers and brands that competed with Amazon's October Prime sales event.
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In A World With No Digital Destination, Get To Digital Mastery And Accelerate Growth With Forrester’s Digital Engine
To outpace the pack and win in today’s market, firms must embrace the ubiquitous nature of digital as the competitive weapon and embed digital capabilities into the core of their business. Forrester’s report, Accelerate Business Growth With Forrester’s Digital Engine, shows how leaders can use components of Forrester’s Digital Engine to build digital mastery that drives top-line […]
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What’s New In Indian Mobile Banking In 2024?
In an era when people have started doing everything on their phone, is your bank’s mobile app evolving at the pace of customer expectations? Our latest Digital Experience Review™ of Indian mobile banking apps reveals a landscape ripe with innovation yet marked by notable gaps in customer experience. In 2024, Forrester reviewed and evaluated six […]
Revive Your CX Outcomes With Strategic 2025 Budget Planning
Watch our 2025 budget planning webinar to learn where to prioritize your budget allocations to reverse CX declines and bolster core competencies.
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How To Adapt Site Search To Holiday-Season Changes In Customer Behaviors And Needs
For the 2024 holiday season, adapt your site search solution to meet consumer expectations.
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The Future Of Banking: By 2030, Banking Will Be Invisible, Connected, Insights-Driven, And Purposeful
In the rapidly evolving financial landscape, banks are facing challenges that require them to adapt and innovate. But amidst all these changes, the importance of trust remains constant. Trust is the foundation upon which successful banking relationships are built, and it will continue to be a crucial factor in shaping the future of the industry. […]
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Reshaping Banking In The Age Of AI: Embracing Trust, Innovation, And Customer Obsession
Once again, the banking industry is on the cusp of transformative changes. AI and generative AI (genAI) technologies have the potential to enhance customer relationships, deliver personalized digital experiences, augment customer service, and combat fraud. But they also have the potential to shift the mindset of banking from a product-centric to a relationship-centric approach and […]
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Kicking Off The First Investing Sales Forrester Digital Experience Review™
To assess how well brokerage firms acquire customers looking for self-directed investment accounts, we recently kicked off our first investing sales Forrester Digital Experience Review™. We will evaluate the functionality and user experience of 13 North American websites that target self-directed investors.
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Forrester’s Green Consumer Segmentation For 2025
There is no single green or sustainable consumer. Values and attitudes vary greatly within the same age group or across different countries. Learn about Forrester’s recently updated green segmentation for 2025 in this preview of a new report.
Overhaul Core Competencies With Your 2025 CX Budget
Download our 2025 Planning Guide for CX leaders to learn how to allocate your 2025 budget to reverse CX declines and boost quality.
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The Rise Of Agentic Process Management
Learn the benefits and risks of agentic AI as well as the requirements for agentic process management.
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Prioritize Accessibility In Procurement For Better CX And EX
My new report dives into why making accessibility a component of vendor selection is good for business and how to do it.
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Unlocking The Future Of Mobile Banking: Insights From Forrester’s 2024 European Digital Experience Review™
Read this report to understand where European banks’ mobile banking apps excel, where they fall short, and how to strengthen your own apps.
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Amazon Vs. Walmart: Revenue And Profit Comparison, 2010–2024
This blog post discusses the revenue and profit trends of Amazon and Walmart and their growing dominance in US retail.
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Walmart Tops List of Leading US Retailers By 2023 Sales
Walmart leads Forrester’s 2023 US retailer ranking, with Amazon in second. The top 10, representing 38% of total retail sales, remain unchanged from 2022.
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The Future Of Consumer Use Of Generative AI
How Will Consumers Engage With Generative AI In The Future? As my colleague Audrey Chee-Read summarized in a recent blog post, consumer adoption of generative AI (genAI) with brands will happen unnoticeably. As new AI-powered products in everyday technology devices like smartphones and laptops increase, genAI will simply blend in as a native feature. As […]
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AI And The Green Market Revolution Will Intertwine
While AI has huge potential to mitigate the environmental crisis, the technology that powers AI has a huge impact on climate change and water resources. Learn how the futures of AI and the green market revolution are intimately linked and how they will both become invisibly embedded into our daily lives.
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Revolut Secures Its Banking License — Crowning A Decade Of Digital Banks
Digital banks are gaining traction among consumers globally. Learn what incumbent banks should do to compete.
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