digital business

Digital business is mandatory for every firm. But is your digital presence a growth driver or merely table stakes? Learn how to truly harness what digital has to offer.

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Insights

Blog

Prime Day 2024: How Retailers Competed With Amazon

Sucharita Kodali 2 days ago
Read key insights from Sucharita Kodali on how major retailers and brands competed with Amazon’s Prime Day 2024 event.
Blog

Introducing The Digital Banking Processing Platforms Landscape, Q3 2024

Huard Smith July 11, 2024
Explore Forrester’s digital banking processing platforms landscape report, highlighting 26 vendors and the transformative potential of these modern core banking systems for enhanced customer experiences and operational efficiency.
Blog

AIOps Drives Observability And Business Outcomes In IT

Carlos Casanova July 10, 2024
AIOps is a critical tool for IT leaders aiming to run high-performance organizations and drive business outcomes. Learn more about the benefits of AIops in this preview of our upcoming Technology & Innovation Summit North America.
Blog

Digital Business Strategy Service Providers Must Evolve To Deliver Value

Dan Bieler July 9, 2024
Value creation should be at the center of each criterion for selecting digital service providers.
Blog

Software Design Gets An AI Infusion From Figma, And It’s Worth Trying Now

David Truog July 8, 2024
With Adobe’s $20 billion proposed acquisition of Figma called off in response to regulatory scrutiny based on insufficient understanding of how software is made, a sense of expectant curiosity surrounded Figma’s 2024 installment of Config (its annual user conference), especially about its AI strategy. Why? Because although Figma has rocketed to leadership in software interaction […]
Blog

Architects Demonstrate Value By Showcasing Business Outcomes

Stéphane Vanrechem July 3, 2024
Enterprise architecture teams must take action to demonstrate their value to the overall business — read this blog for some key best practices and activities that EA professionals can undertake.
Blog

Forrester’s Top 10 Emerging Technologies For 2024: As AI Dominates, Security Becomes Paramount

Brian Hopkins June 25, 2024
Forrester’s list of the top 10 emerging technologies for 2024 reflects the continued dominance of AI but also emphasizes the growing importance of security in our increasingly connected world. Get a deep dive on the top 10 list in this blog post.

Build An Engine Of Customer Loyalty - And Revenue

Read our report to learn how to build customer loyalty, brand equity, and revenue with a B2C customer-obsessed growth engine.

Blog

The 2024 DCIS Forrester Wave™ Reignites The Promise Of Truly Unified Channels

Christina McAllister June 21, 2024
The Forrester Wave™: Digital Customer Interaction Solutions, Q2 2024, is now live! In this first-ever evaluation of the digital customer interaction solutions (DCIS) market, we analyzed 34 product and strategy criteria for the 11 most important vendors in this space (listed alphabetically): [24]7.ai, ASAPP, eGain, Gladly, iAdvize, Intercom, Khoros, LivePerson, Sprinklr, Unblu, and Verint. When […]
Blog

That’s A Wrap For CX Summit North America: Now, The Hard Work Begins

Rick Parrish June 20, 2024
CX Summit North America left us with much to think about — and much to put into motion at our organizations. Here are a few parting thoughts from Nashville.
Blog

CX Summit North America Day 2: Achieving Boundless Experiences Through Alignment

Rick Parrish June 19, 2024
While AI will help usher in a dynamic future for customer experiences, getting the human element right remains essential. Read some of the highlights from our second full day in Nashville.
Blog

CX Summit North America Day 1: Exploring The Boundless Potential Of Humans + AI

Rick Parrish June 19, 2024
On the first full day of CX Summit North America, we explored the magic and mayhem of AI in CX and its potential to fuel next-level experiences.
Blog

Outcome-Based Digital Experiences Drive Desired Outcomes For Both Consumers And Brands

Chuck Gahun June 14, 2024
Learn how you can gain competitive advantage through outcome-based digital ecosystems.
Podcast

It’s Not The Payment Method That Matters, It’s The Experience

What It Means June 13, 2024
As payment options have proliferated, they’ve become more than just a way to make a purchase. What should brands consider as they develop or add payment options to appeal to buyers? This week on What It Means, Principal Analyst Lily Varón shares insights and explains what’s ahead for digital payments.
Blog

Apple’s New Intelligence Is Here

Dipanjan Chatterjee June 11, 2024
Apple, famously reticent about AI, broke its silence at its 2024 Worldwide Developers Conference (WWDC) and Forrester was there. Learn more about Apple Intelligence and find out what we gathered from the grand reveal.
Blog

Forrester’s AI Webinar Series: Navigate The Choppy And Exciting Waters Of Enterprise AI

Sudha Maheshwari June 7, 2024
AI is having — and will continue to have — a profound impact on how data scientists, software engineers, and other job functions perform their roles. Get tips on how to define, build, and implement your enterprise AI strategy with the help of Forrester's AI Advantage client webinar series.
Blog

How Luxury Brands Can Bolster Their DTC Business

Sucharita Kodali June 5, 2024
We reviewed luxury fashion brands based on long-term digital success and the strength of their direct-to-consumer operations.
Blog

Apple Is About To Cross Its AI Rubicon

Dipanjan Chatterjee June 5, 2024
Apple’s early reticence toward AI was entirely on brand. But that all changes on June 10 at its Worldwide Developers Conference (WWDC), the perfect occasion for Apple AI’s coming-out party. Learn how Apple will change its tune in this post.
Blog

Google Business Messages Getting The Boot: Here’s What Enterprises Need To Know

Christina McAllister June 4, 2024
Even though GBM was never the most popular business messaging platform, its entry points are valuable for location-based businesses like retailers and hotels. Companies using it now must find a backup plan, fast.
Blog

2024 B2C Marketing Priorities And Challenges

Thomas Husson May 31, 2024
B2C marketing decision-makers have many conflicting short- and long-term priorities while facing increasingly tough challenges. Welcome to marketing, right? Improving brand perception and customer experience (CX) while achieving a positive ROI is a particularly daunting task in 2024 because: A turbulent economy makes it tough to improve marketing’s ROI. Forty-five percent of global B2C marketing […]
Blog

Consumers, Meet Your Virtual Match: Your Digital Double

Stephanie Liu May 29, 2024
Imagine if you could build an algorithm that makes algorithms work for you. You may not have to wait much longer.
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