digital business

Digital business is mandatory for every firm. But is your digital presence a growth driver or merely table stakes? Learn how to truly harness what digital has to offer.

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Predictions 2022: Anywhere-Commerce Will Unlock Massive Investments In Technology

Emily Pfeiffer 2 days ago

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Blog

Tendances Retail et eCommerce 2022

Thomas Husson November 23, 2021
Vidéo du keynote du One to One de Monaco sur les tendances retail et eCommerce
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Predictions 2022 Live

Chart a bold path to success in 2022. Hear our predictions for the year ahead.

Blog

Authenticité, marketing, et transformation durable.

Thomas Husson November 19, 2021
Vidéo du discours d'ouverture sur le thème de l'authenticité à la conférence Digital Marketing One To One de Biarritz
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Blog

All Brands Must Build Value From Direct-To-Consumer

Michelle Beeson November 18, 2021
The value of a brand’s direct-to-consumer (DTC) digital presence goes beyond direct sales. Brands that still rely heavily on retail partners for digital sales can still drive value from direct customer engagement. Of course, DTC consumer purchases benefit brands with better margins, since they avoid fees or commission charges from partners. The benefits go beyond […]
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Blog

Cryptocurrency: Everything Retailers Need To Know

Martha Bennett November 16, 2021
Let's demystify the crypto basics, examine the pros and cons, and share our take on whether retailers should accept cryptocurrencies.
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Video

Predictions 2022: Leaders Who Embrace Trust Set The Bar For New Sustainability And AI Goals

Jinan Budge November 16, 2021

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Blog

Forrester’s Digital Go-To-Market Review: The World’s Most Future-Proofed Brands

Sucharita Kodali November 12, 2021
To help brand manufacturers take control, Forrester’s Digital Go-To-Market Review series assesses a set of brands in a specific category to see how well they are positioned to thrive independently. In this review, we analyzed our reviews of 177 retail brands.
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European Predictions 2022

Visit our resource hub to discover the key trends impacting European businesses in 2022.

Blog

Lemonade’s Acquisition Of Metromile: Start Your Engines! The Race For Digital Insurance Supremacy Just Took A New Turn

Jeffery Williams November 10, 2021
Talk about timing. Last week, Lemonade revealed Lemonade Car, its entry into auto insurance. This week, it announced the acquisition of Metromile, one of the largest usage-based auto insurers in the world. Insurance technology (insurtech) M&A has been strong, but admittedly, I didn’t expect to see a transaction like this so soon. But I suppose […]
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Video

Predictions 2022: Payments Gets The Hollywood Treatment

Jacob Morgan November 10, 2021

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Video

CX Predictions 2022: The Year Of The Grand Pivot

Judy Weader October 27, 2021

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Video

Predictions 2022: This Is A Year To Be Bold

Sharyn Leaver October 26, 2021

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Blog

European Banks Still Struggle To Balance App Functionality With User Experience

Karine Cardona-Smits October 22, 2021
Mobile apps have become the channel of choice for millions of Europeans. Forrester’s data shows that some 40% of French, 54% of Italian, and 54% of UK online adults have done their banking on a smartphone in the past month. We have been evaluating mobile banking apps for over a decade through our Forrester Digital […]
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See the future and gain a competitive advantage for 2022

Discover 12 trends our research reveals will matter most next year. Download our Predictions 2022 Guide.

Blog

Learn From Amazon’s Approach To Innovation

Dan Bieler October 22, 2021
Investigate the concepts that guide Amazon’s approach to innovation. There will be elements of great relevance for your organization. You can learn from and embrace these elements to fundamentally rethink your own approach to innovation.
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Blog

¿Dónde Se Encuentran Los Consumidores Mexicanos En El Espectro Del Bienestar Financiero?

Aurelie L'Hostis October 21, 2021
Incluso antes del inicio de la pandemia de COVID-19, los consumidores de México ya estaban enfrentándose a múltiples desafíos financieros y muchos se sentían preocupados por su situación financiera. La pandemia ha afectado aún más a las finanzas de los consumidores, y muchos carecen de resiliencia financiera y confianza en su futuro financiero. El bienestar […]
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Blog

A Unified String Theory For Automation: Part 1, Transformation

Leslie Joseph October 18, 2021
In June this year, I coined the term “automation fabric” to describe emerging trends in the automation world. I wrote a report about it (see Automation Is The New Fabric For Digital Business). Since then, the trends that I pointed out have only been accelerating. In this two-part blog post, I wanted to outline my […]
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Blog

Forrester’s Digital Go-To-Market Review: Kid, Baby, And Toy

Sucharita Kodali October 13, 2021
As part of Forrester’s Digital Go-To-Market Review series, we recently evaluated 27 kid, baby, and toy brands on five elements: direct-to-consumer strength, brand visibility online, distribution and e-control, organic consumer enthusiasm, and product innovation.
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Blog

The Recipe For Holiday Success: A Heaping Helping Of Confidence

Andrew Hogan October 12, 2021
It’s the second holiday season of the COVID-19 pandemic. And, like last year, your prospects and customers want confidence, not questions, when using apps and websites. Learn how to provide that confidence.
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Blog

Digital Requirements Force Legacy Tech Out Of The Way — But Not As Fast As Businesses Wish

Emily Pfeiffer October 8, 2021
Today’s world, rife with supply chain emergencies, natural disasters, and pandemic responses, requires agility and adaptability that businesses cannot deliver with static, overly-customized tech.
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Blog

Banks Must Align Strategy And Technology To Succeed With Personalization

Aurelie L'Hostis October 7, 2021
Banks need a customer-led strategy to govern cross-functional personalization efforts and to determine the right technology investments.
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Blog

The 2021 End-Of-Year Holidays Blog Prep Series Kicks Off!

Fiona Swerdlow October 6, 2021
Over the coming weeks, we'll advise retailers on holiday prep topics from application security and bot management to consumer “confidence” measures, marketing tactics, and much more.
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