Is BAM relevant in the age of lean processes?

In India, competitive pressures and customer expectations are driving firms to provide personalized information, products, and services to customers and employees. Improving employee and user experiences are among the top software initiatives of Indian companies for the next 12 months. Insights-driven companies stand a better chance to compete. Why? Because they have a better understanding […]

Bringing the opportunity into focus is what will unleash the power of fit and intent in a way that frontline marketers can act upon.