Reviewing MDM Market Maturity

I have some exciting news for marketing leaders seeking to innovate on their marketing strategies. Forrester’s B2B Frontline Marketing Survey, 2024, found that frontline marketing teams with advanced lifecycle revenue marketing strategies are more likely to meet or exceed their revenue goals than frontline marketing teams with less mature strategies. Read on for the summary. Lifecycle […]

To retain or replatform your commerce technology solution? Forrester’s latest research guides leaders on how to answer this burning question.