Blog
In Forrester’s Marketing Survey, 2024, nearly 900 global B2B marketing executives and operations leaders indicated they expected an overall marketing budget increase. Breaking that down further, 67% expected their technology budget to increase, 62% anticipated a larger programs budget, and even 59% projected to spend more on personnel. Yet our client interactions reveal these increases […]
Blog
Mobile banking customers in India are finding that their apps are lagging behind and they might not wait around until the apps catch up. Learn a few of the emerging features that Indian consumers see as table stakes in mobile banking in this preview of a new report.
