I am about to set off on a road show around Australia and New Zealand with IBM concerning data growth and data management. I am giving a presentation on data/information governance – which continues to be top of mind for many folks within the IT department – but to date, the data governance efforts of many organisations across the two countries have been pretty limited…
Developing a business case for a data governance team or function seems to be the single biggest stumbling block – and on this point I am offering some detailed advice to attendees at the sessions – but the simple solution is that any business case must be based in a line-of-business or function – trying to start with an enterprise view for many organizations is a typical recipe for disaster. Targeted obvious business pain is a good place to start. We find the following scenarios a good place to start to get wins for strog data governance practices:
- Reducing inefficiencies in the call center
- Reducing wasted direct marketing costs
- Reducing breakdowns in supply chain
- Increasing revenue through improved targeted marketing
- Reducing risk of privacy/security non-compliance
UPDATE: 1:42pm Sydney time, on 22nd February 2010: In order to allow for full disclosure, IBM is paying Forrester to present at these events – but to ease your mind, the presentation I am giving is completely objective and impartial – in fact it has been given before to broad audiences across the world, and much of it has been available to Forrester clients as a teleconference since June last year.