Blog
Every time you turn around, it looks like someone is taking a shot at customer success (CS). Whether at last year’s SaaStr or elsewhere, more voices have been calling for new approaches to CS — ones that transform CS from cost center to tool for growth. While it’s still early to plan a funeral, CS […]
Blog
To prove the value of marketing, marketers need to deliver growth. Delivering sustainable growth hinges on a transformative go-to-market strategy that prioritizes impact. This demands a fundamental shift: moving beyond a litany of disconnected product messages and reactive, short-term activities — the marketing activity trap — toward a long-term focus on engaging buyers and customers […]