Optimizing Commoditized Business Processes To Drive Cost Savings

Last week, Flexera announced intent to acquire Spot by NetApp to the tune of $100 million, a considerable drop from the $450 million that NetApp paid to acquire Spot (and that does not account for NetApp’s CloudCheckr acquisition that followed shortly). Both Spot and CloudCheckr are included in the Flexera deal, which is expected to […]

Traditional demand generation strategies don’t accommodate the complex realities of B2B buying. Learn why adaptive programs are the answer.