Forrester's latest forecast for the technology economy is bullish, which by extension means good news for providers of software and services focused on improving corporate sustainability.
In our new outlook for IT spending by businesses and governments, we estimate that the market will hit $1.58 trillion in 2010, up almost 8 percent from the depressed 2009 level, and grow by a further 8.4 percent to $1.71 trillion in 2011 (global purchases expressed in U.S. dollars). U.S. government data about the overall economy, and tech vendors' Q1-Q2 financial reports, buttress our expectation that IT spending will growth at more than double the rate of the overall economy in 2010-11 and even beyond. See the details in Andrew Bartels's latest report here.
We expect that some of the prime beneficiaries of this positive outlook for IT spending will be those services and software suppliers that are focused on helping clients improve their sustainability posture. In particular, we are very positive on the outlook for sustainability consulting, and for enterprise carbon and energy management (ECEM) software.
Our research team is working now on reports that will update our outlook and spending forecasts for these two exciting markets. As we work with clients in enterprise IT organizations, it's clear that the "green IT" of yesterday is becoming the "IT for green" of tomorrow; that is, IT organizations and infrastructure are increasingly being deployed to meet the corporatewide sustainability challenge, not just improving IT's own energy efficiency and CO2 footprint.
As sustainability takes hold as an executive-level imperative, IT is asked to be the enabler of initiatives in business functions ranging from facilities to logistics to human resources, and CIOs are stepping up to these challenges. An improving IT budget/spending outlook will help fuel those efforts.
We have been following the sustainability consulting and ECEM markets for several years now; the new wrinkle in 2010 is that they are starting to intersect and converge in very interesting ways. Many of the leading ECEM vendors deliver their software as-a-service, meaning no big upfront investments and the ability to scale up the implementation quickly. And these software providers are finding that consulting and industry expertise, like PE International has in automotive or Verisae has in grocery retailing, are more important differentiators that the feature/function of the products themselves.
But even the largest software suppliers like SAP or CA are limited in how much consulting service they can provide. So they are linking up with the big IT services shops, forming design and implementation partnerships along the lines of the relationships that exist in well-established software product categories like ERP and CRM.
For example, Wipro is now working with SAP and has other ECEM vendor relationships in the works. PE International has signed on with Tata Consultancy Services. Hara has a new partnership with Infosys. CA is working with Deloitte Consulting. And we expect to see plenty more such partnerships, both loosely and tightly coupled.
Stay tuned for new research on these IT-for-sustainability markets over the next month or so. And in the meantime, let us know what you think about the prospects for ECEM and sustainability consulting; are these products and services that your firm's IT organization is considering or piloting?