The cyberinsurance market today represents only a tiny segment of the overall insurance industry, and a recent Forrester paper on the topic identified that only a very small percentage of organizations that have purchased business insurance have also purchased cyberinsurance. Many insurance companies, however, are now estimating a period of significant growth in this area, and recent conversations suggest that more companies are either interested in this coverage or have recently purchased such policies.
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7/22 UPDATE – An interesting story which seems to suggest that Sony may be trying to leverage cover from existing 'traditional' insurance policies to cover for recent cyber-losses, much to the annoyance of the insurer… http://www.theregister.co.uk/2011/07/22/sony_breach_insurance/
In the unlikely event that Sony do manage to get the insurer to pay, that would be an interesting development for the future of cyberliability insurance…