Forrester Senior Analyst TJ Keitt does not think small. "The free exchange of ideas changes the world," he starts when asked to define social business. He adds, "It can also change companies." Social business is about tightly woven networks of employees interacting with loosely woven networks of partners, suppliers, and, of course, customers. The goal is for firms to become more nimble, acquire more knowledge, and share it faster. This is not about Facebook. Social business platforms such as Jive, Salesforce Chatter, TIBCO Tibbr, Microsoft SharePoint, and others are designed specifically for the social business.
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Make the tough calls. That is what independent insight and analysis is all about. Hosted by Mike Gualtieri, Forrester TechnoPolitics features independent analysis and commentary from Forrester analysts about hot technology and what it means to you and the world. Scripted? Absolutely not. Passionate? We live it every day. Courage to make the tough calls? You be the judge.
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