Forrester TechnoPoliticsForrester analyst Anjali Yakkundi says that digitally enabled customer experiences are no longer a nicety; they’re an obligation. The problem is that IT and business don’t always work well together:

  • Business relegates IT to a uncreative computing utility.
  • IT chuckles at business’s technology naïveté. 

Anjali says that this gulf between business and IT is closing, but not fast enough. You cannot separate technology from customers’ digital experience and you cannot separate business from technology. Her solution: You need to hire both IT and business professionals that have what Anjali calls the digital experience X factor.

Podcast: The Digital Experience X Factor (7 mins)

Click here to download the MP3 file of this episode.

Click here to listen on iTunes.

About Forrester TechnoPolitics

Make the tough calls. That’s what independent insight and analysis is all about. Hosted by Mike Gualtieri, Forrester TechnoPolitics features independent analysis and commentary from Forrester analysts about hot technology and what it means to you and the world. Scripted? Absolutely not. Passionate? We live it every day. Courage to make the tough calls? You be the judge.

Click here to see all episodes of TechnoPolitics.

Producers: Rowan Curran, Nick Welles, Rachel Brown, Sarah Bookstein