TechnoPolitics Podcast: If You Love Your Data, Should You Set It Free?
Living in an increasingly software-mediated world, consumers are more conscious of the value of their data and concerned over its protection and stewardship. At the same time, companies realize that integration of their internal data with external partners is what will elevate personalization, contextualization, predictive apps, and customer service to the level demanded in the age of the customer.
Forrester Senior Analyst Fatemeh Khatibloo urges firms to share some of their data with other firms to drive contextually appropriate knowledge about customers. The result: A more complete view of customers that each sharing firm would not have on their own. In this episode of TechnoPolitics hosted by Rowan Curran, Fatemeh describes the rewards of adaptive intelligence and how firms can use it to gain competitive advantage.
About Forrester TechnoPolitics
Make the tough calls. That’s what independent insight and analysis is all about. Hosted by Principal Analyst Mike Gualtieri, Forrester TechnoPolitics features independent analysis and commentary from Forrester analysts about hot technology and what it means to you and the world. Scripted? Absolutely not. Passionate? We live it every day. Courage to make the tough calls? You be the judge.
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Producers: Mike Gualtieri, Rowan Curran, Sarah Bookstein, Nick Welles