Adobe’s new Premiere Rush CC brings pro-level video editing capabilities to video creators who aren’t pros. It’s part of Adobe’s continued push downmarket to expand its footprint among creatives. Its simple interface works across computers and mobile devices, which means you can start a project on one device and finish it on another — or send the project to Premiere Pro. That’s important for social media marketers and brand journalists who might collect clips at an event and do a full edit later, for example.

The company released Rush at Adobe MAX, its creative conference that I was at earlier this week. Watch my video below to experience the conference and to hear my full analysis of the announcement.

Do you think you or your team will use Rush? Let me know on Twitter.

Forrester clients: Set up an inquiry to learn more.