Evelyn Mitchell-Wolf
Senior Analyst
Author Insights
Blog
Predictions 2026: Smaller Players Emerge Through Cracks In Media’s Triopoly
For years, the Google, Meta, and Amazon triopoly has dominated media budgets — but that dominance is under threat. Learn how the media and advertising space will evolve in the year ahead.
Blog
Meet Evelyn Mitchell-Wolf: Forrester’s New Adtech Analyst
Generative AI, signal loss, regulation, and macroeconomic volatility are colliding to give rise to a new era that threatens the viability of open web publishers’ business models. I’m excited to join Forrester as the B2C marketing team’s newest adtech analyst to help clients navigate it all.