Kate Winick
Principal Analyst
Author Insights
Blog
US Midterms: On Tuesday, Your Social Media Strategy Falls Apart
Picture this: On Tuesday, November 3, it’s Election Day. Your brand’s social media channels have been humming along, crushing engagement and creating conversation. And then seemingly out of nowhere — BOOM. Reach drops, views crater, and your team is left wondering: What did we do wrong? Social media content doesn’t exist in a vacuum. Current […]
Blog
Meta Connect 2026: Does Pleasure Beat Privacy? Meta Bets It Does.
The subtext of Meta Connect 2026 was in some ways more interesting than the text: How much access are consumers, willing and unwilling, going to give Meta to their private lives — and at what price? Meta Connect 2026 launched an expected camera-free glasses product as well as a handheld device for accessing Muse, which […]
Blog
Meta Settles For $17 Billion In Landmark Social Media Addiction Trial
Two weeks into a landmark case against Meta, a group of attorneys general have announced that they’ve reached a settlement laying the groundwork for significant changes to the way young users experience Meta platforms. Youth Access Will Take An Immediate Hit, But Adults Will See A Gradual Shift The financial penalty is meaningful and doesn’t […]
Blog
You Don’t Miss Myspace — You Just Miss 2005
A potential Myspace relaunch is dependent on social media nostalgia, but consumers aren’t interested in going back in time.