Expansion is gaining focus across the board at B2B organizations. While large enterprises have long been focused on expanding their influence and share of wallet with top customers, more small and midsize businesses are now emphasizing cross-sell and upsell targets in their revenue goals. This is for good reason. It’s more cost-effective to mine existing […]
By harnessing the strengths of both demand generation and ABM, marketers can create a powerful marketing approach that drives results.
Bringing the opportunity into focus is what will unleash the power of fit and intent in a way that frontline marketers can act upon.