Nora Conklin
Principal Analyst
Author Insights
Blog
From Trend To Destination: Embracing Lifecycle Revenue Marketing
By harnessing the strengths of both demand generation and ABM, marketers can create a powerful marketing approach that drives results.
Blog
Fit And Intent Are Not Silver Bullets
Bringing the opportunity into focus is what will unleash the power of fit and intent in a way that frontline marketers can act upon.