Nora Conklin

Principal Analyst

Author Insights

Blog

ABM Won, But It’s Not Done Changing The Game

Nora Conklin May 30, 2024
The future of ABM is not scale — it’s profitable growth. Learn what B2B organizations will need to do for continued ABM success.
Blog

Three Mistakes That Demand And ABM Marketers Make In B2B Expansion

Nora Conklin November 28, 2023
Expansion is gaining focus across the board at B2B organizations. While large enterprises have long been focused on expanding their influence and share of wallet with top customers, more small and midsize businesses are now emphasizing cross-sell and upsell targets in their revenue goals. This is for good reason. It’s more cost-effective to mine existing […]
Blog

From Trend To Destination: Embracing Lifecycle Revenue Marketing

Kelvin Gee July 12, 2023
By harnessing the strengths of both demand generation and ABM, marketers can create a powerful marketing approach that drives results.
Blog

Fit And Intent Are Not Silver Bullets

Nora Conklin May 25, 2023
Bringing the opportunity into focus is what will unleash the power of fit and intent in a way that frontline marketers can act upon.
Video

Start With Customer Insights To Determine Your Highest-Fit Opportunities

Nora Conklin March 14, 2023