Nora Conklin

Principal Analyst

Author Insights

Blog

From Trend To Destination: Embracing Lifecycle Revenue Marketing

Kelvin Gee July 12, 2023
By harnessing the strengths of both demand generation and ABM, marketers can create a powerful marketing approach that drives results.
Blog

Fit And Intent Are Not Silver Bullets

Nora Conklin May 25, 2023
Bringing the opportunity into focus is what will unleash the power of fit and intent in a way that frontline marketers can act upon.
Video

Start With Customer Insights To Determine Your Highest-Fit Opportunities

Nora Conklin March 14, 2023