Nora Conklin
Principal Analyst
Speaking At
Author Insights
Blog
Three Mistakes That Demand And ABM Marketers Make In B2B Expansion
Expansion is gaining focus across the board at B2B organizations. While large enterprises have long been focused on expanding their influence and share of wallet with top customers, more small and midsize businesses are now emphasizing cross-sell and upsell targets in their revenue goals. This is for good reason. It’s more cost-effective to mine existing […]
Blog
From Trend To Destination: Embracing Lifecycle Revenue Marketing
By harnessing the strengths of both demand generation and ABM, marketers can create a powerful marketing approach that drives results.
Blog
Fit And Intent Are Not Silver Bullets
Bringing the opportunity into focus is what will unleash the power of fit and intent in a way that frontline marketers can act upon.