Peter Kim

VP, Principal Analyst

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Marketers, Stop Random Acts Of AI Investing

Peter Kim 50 minutes ago
Gambling in prediction markets, buying cryptocurrency, and investing in meme stocks have similar characteristics: plenty of buzz, promises of phenomenal returns, and bragging rights just for participating in the game. Experiencing the story unfold firsthand can be entertaining (and nerve-wracking!). Constructing an annual marketing budget shouldn’t feel like this at all; however, allocating AI investments […]