Peter Kim
VP, Principal Analyst
Author Insights
Blog
Marketers, Stop Random Acts Of AI Investing
Gambling in prediction markets, buying cryptocurrency, and investing in meme stocks have similar characteristics: plenty of buzz, promises of phenomenal returns, and bragging rights just for participating in the game. Experiencing the story unfold firsthand can be entertaining (and nerve-wracking!). Constructing an annual marketing budget shouldn’t feel like this at all; however, allocating AI investments […]