Shakeel Khan
Principal Analyst
Author Insights
Blog
Announcing Forrester’s 2026 B2B Programs Of The Year Award Winners For North America
Our 2026 B2B POY Awards recognize companies that have raised the bar in marketing, revenue, product, and customer engagement. Get a preview of the stories they will share at B2B Summit North America.
Blog
Compensation Without Chaos: Designing Plans That Work
Sales compensation should drive performance, not complexity. The most effective plans keep structures simple and align roles to revenue motions such as new business, expansion, and renewals while supporting clear coverage models and interlocking sales roles. When compensation is easy to understand, administer, and scale, sellers focus on revenue instead of deciphering pay mechanics. Simple, transparent plans build trust, retain top performers, and attract the best sales talent in the market.
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The Evolution Of A Revenue Leader: From The Sales Floor To Operational Excellence
Along a journey from sales floors to revenue strategy, I’ve learned that growth comes from embracing challenges and learning continuously. Whether optimizing revenue operations or exploring new places with family, it all comes back to one thing: curiosity as the driving force for progress.