Here’s another installment of haikus dedicated to B2B sales and marketing. This edition addresses sales enablement, the purpose of which is to ensure that reps have the skills, knowledge, behaviors and tools needed to engage buyers through multiple channels.

Here’s another installment of haikus dedicated to B2B sales and marketing. This edition addresses sales enablement, the purpose of which is to ensure that reps have the skills, knowledge, behaviors and tools needed to engage buyers through multiple channels.

Sales more difficult

meet the empowered buyer

with skills and knowledge

Sales enablement

improves productivity

prepares the challenge

Remember one point

centralize enablement

for effectiveness

Voice of the sales force

more than coordination

listen and measure

Sales is capricious

onboard improve certify

learn to improvise