Shari Srebnick

Principal Analyst

Author Insights

Blog

Customer-Led Growth Is Getting More Attention Among B2B Firms: Should You Care?

Laura Ramos February 14, 2023
You may be hearing more about customer-led growth as a counterpoint to product-led growth. Learn what it is, and what it means for you.
Blog

We Have Liftoff! Effective Customer Onboarding Is The Launchpad To Customer Value

Shari Srebnick December 13, 2022
Customer onboarding is critical for successful adoption, revenue retention, and growth.
Blog

Is Customer Success “The New Sales”? No.

Shari Srebnick November 2, 2022
Customer success is a revenue generating department focused on customer outcomes and value realization. So can it be "the new sales"? No.
Blog

In Customer Success We Trust

Shari Srebnick July 14, 2022
Customer Success is a critical business function and plays an essential role in building trust with customers as a strategy for retention.
Blog

Customer Success: Broaden Your Conference Horizons

Shari Srebnick June 1, 2022
Attending conferences with other functional leaders can pave the way for change by broadening horizons and expanding perspectives. Our opening keynote demonstrated how anyone, with the proper approach, can create the conditions necessary for change.