Shari Srebnick
Principal Analyst
Author Insights
Blog
Customer-Led Growth Is Getting More Attention Among B2B Firms: Should You Care?
You may be hearing more about customer-led growth as a counterpoint to product-led growth. Learn what it is, and what it means for you.
Blog
We Have Liftoff! Effective Customer Onboarding Is The Launchpad To Customer Value
Customer onboarding is critical for successful adoption, revenue retention, and growth.
Blog
Is Customer Success “The New Sales”? No.
Customer success is a revenue generating department focused on customer outcomes and value realization. So can it be "the new sales"? No.
Blog
In Customer Success We Trust
Customer Success is a critical business function and plays an essential role in building trust with customers as a strategy for retention.
Blog
Customer Success: Broaden Your Conference Horizons
Attending conferences with other functional leaders can pave the way for change by broadening horizons and expanding perspectives. Our opening keynote demonstrated how anyone, with the proper approach, can create the conditions necessary for change.