Shari Srebnick
Principal Analyst
Author Insights
Blog
It’s Not You, It’s Me: What It Really Means When Budget Is The Reason For The Breakup
Despite what customers may tell you, budget is often not the real reason why they’ve decided not to renew.
Blog
Steering Toward Success: Three Approaches To Building Outcomes-Based Joint Success Plans
A joint customer success plan is a roadmap to help steer customers toward achieving their desired outcomes.
Blog
Purpose-Built Tools Fuel The Customer Success Growth Engine
Customer success platforms are purpose-built to support customer success teams’ objective of retention and expansion.
Blog
Customer-Led Growth Is Getting More Attention Among B2B Firms: Should You Care?
You may be hearing more about customer-led growth as a counterpoint to product-led growth. Learn what it is, and what it means for you.
Blog
We Have Liftoff! Effective Customer Onboarding Is The Launchpad To Customer Value
Customer onboarding is critical for successful adoption, revenue retention, and growth.
Blog
Is Customer Success “The New Sales”? No.
Customer success is a revenue generating department focused on customer outcomes and value realization. So can it be "the new sales"? No.
Blog
In Customer Success We Trust
Customer Success is a critical business function and plays an essential role in building trust with customers as a strategy for retention.
Blog
Customer Success: Broaden Your Conference Horizons
Attending conferences with other functional leaders can pave the way for change by broadening horizons and expanding perspectives. Our opening keynote demonstrated how anyone, with the proper approach, can create the conditions necessary for change.