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Craig Le Clair, Vice President, Principal Analyst
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Stay tuned for updates from the Forrester blogs.
AI Isn’t A Hardware Contest — It’s A Human Test
Most orgs get less than 50% ROI on AI. See how people, skills, operating models, and culture — not more tech — unlock the value your AI investments are missing.
Blog
The Real Promise Of Synthetic Personas Is Better Activation
Barbara Winters
14 hours ago
For years, B2B marketers have invested heavily in buyer personas, interviewing customers, commissioning research, synthesizing insights, documenting motivations, and mapping buying roles. Yet too often, those valuable insights end up buried in PDFs, slide decks, or shared drives, referenced occasionally but rarely used to shape day-to-day decisions. Traditional buyer personas remain essential. They serve as […]
Blog
Accelerate Leadership, AI, And IT Excellence Through Forum Special Programs
Forrester
22 hours ago
The most successful technology leaders combine strong peer networks, proven frameworks, and continuous learning to drive results. Technology & Innovation Forum Central’s special programs offer exclusive opportunities to connect with executives, earn certifications, strengthen leadership skills, and invest in the next generation of talent.