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Craig Le Clair, Vice President, Principal Analyst
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Your buyers don’t make big purchase decisions as individual leads. Learn how to operationalize the Forrester B2B Revenue Waterfall™ and align marketing, sales, and revenue development teams around the buying-group opportunities that fuel growth.
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The Forrester Customer IAM (CIAM) Landscape Is Live
Andras Cser
2 hours ago
The 2026 installment of the Customer Identity and Access Management (CIAM) Landscape has just published. The report identified three primary drivers currently driving the CIAM landscape. AI agents are a new identity type in CIAM. In our research, we found that CIAM solutions are increasingly enabling organizations to: Properly manage inbound access of customers’ AI […]
Blog
IBM Validates OpenAI’s Push-Pull-Partner Enterprise Strategy
Ted Schadler
3 hours ago
OpenAI is on a quest, chasing down Anthropic’s Claude toolkit to be seen as the enterprise frontier model. Here’s the push-pull-partner strategy we see unfolding at OpenAI: Push. CEO Sam Altman pushed a vision for an AI-powered world out into the global dialog. Investors, boards, and the media loved it. This strategy is alive and […]