Craig Le Clair

Vice President, Principal Analyst

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Predictions 2022: Continued Uncertainty Forces Attention On Securing Relationships

Jeff Pollard 8 hours ago

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Blog

Predictions 2022: The Pandemic’s Wake Drives Automation Trends

Craig Le Clair 8 hours ago
In 2022, the automation market will see more robotics, new AI vendors, and new frameworks. Find out more in Forrester's 2022 automation predictions.
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Blog

When Systemic Risks Collide: Why Supply Chain Issues Are The New Normal

Alla Valente 2 days ago
Before March of 2020, “supply chain issues” was a term we’d hear after a natural disaster or labor strike — that all ended the moment we ran out of toilet paper. Unquestionably, the supply chain crisis has been a secondary theme of the pandemic, one that continues to escalate. For the 15 months since the […]
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CISOs And The Next Era Of Security Visibility: Observability

Jeff Pollard October 18, 2021
For security leaders and practitioners, it seems like developers and IT teams get all the cool toys, and security pros get stuck with the hand-me-downs. Dev was first to cloud, IT followed, and security warily joined in. IT had patch management while security just scanned to see if the patches weren’t there; and security orchestration, […]
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Perspectives On One Identity’s Acquisition Of OneLogin

Merritt Maxim October 8, 2021
On October 4, 2021, identity and access management (IAM) vendor One Identity announced plans to acquire identity-as-a-service (IDaaS) vendor OneLogin for an undisclosed amount. Founded in 2009, OneLogin is an established pure-play IDaaS vendor that primarily serves midmarket enterprises, with a unified platform for employees, partners, and customers, and has raised over $170 million in […]
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Solving The “Do More With Less” Marketing Paradox: Human Plus Technology Equivalents

Jay Pattisall October 4, 2021
The “Do More With Less” Paradox Is No Longer Sustainable Approximately half of C-suite professionals prioritize growing revenue. Meanwhile, CMOs have long been expected to acquire more customers with less marketing. Yet, four in 10 executives prioritize reducing costs. So, how will the C-suite grow revenue? New customer acquisition tops the list. Then, if you […]
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Blog

Blue Prism Angling To Merge With TIBCO

Craig Le Clair September 30, 2021
Private equity firm Vista Equity Partners  announced it’s intention to acquire robotic process automation (RPA) software company Blue Prism. Subject to shareholder approval, it plans to merge Blue Prism into TIBCO Software, which it already owns. Forrester’s automation team took a look at this potential merger and had the following thoughts. Our consensus is “thumbs-up.” A […]
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Our Take On The Microsoft Power Apps Portals Data Leak

John Bratincevic September 1, 2021
In light of the recent Power Apps portals data leak, learn three key points about the security of low-code platforms.
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Blog

Promotions And Offer Management Providers Want To Help You Deliver Personalized And Compelling Incentives

Mary Pilecki August 11, 2021
Have you noticed the growing link between commerce and loyalty? Forrester has, and we’ve set out to explore it. Our first deep dive was into promotions and offer management tools, which we define as: Software that helps businesses personalize, distribute, automate, and track promotions, incentives, and other offers across digital and physical touchpoints. We included […]
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Biden Executive Order Bets Big On Zero Trust For The Future Of US Cybersecurity

Jeff Pollard May 13, 2021
Forrester's security team sifts through the details of the new executive order on cybersecurity and looks forward at its long-term impact.
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Google V. Oracle: Sanity Prevails At The Supreme Court

David Mooter April 6, 2021
Yesterday, the United States Supreme Court ruled that Google’s usage of Java APIs was legal, and the US IT industry breathed a sigh of relief. At issue was Google writing its own implementation of the Java language, which happened to use the same APIs as Oracle’s Java SE. The Supreme Court’s Decision What exactly did […]
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Blog

ServiceNow Buys Intellibot

Craig Le Clair March 24, 2021
ServiceNow just announced that it plans to purchase Intellibot and add to its integration and process capabilities. As we predicted in 2020 (graphic below) the major low-code and cloud vendors are starting to move into the robotic process automation (RPA) market. The 2022 snapshot shows cloud low-code vendors such as ServiceNow and specialized domain-focused cloud […]
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Blog

Key Takeaways From The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021

Laura Ramos March 9, 2021
In Forrester’s recently published report, “The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021,” we evaluated the 14 most significant ones — 6Connex, Bizzabo, CadmiumCD, Certain, Circa, Cvent, Hubb, Intrado, Kaltura, meetyoo, ON24, RainFocus, Splash, and SpotMe — against 28 criteria. We also interviewed or surveyed more than 40 reference customers of these vendors. […]
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Blog

Okta Acquires Identity Orchestration And CIAM Vendor Auth0 For $6.5B

Andras Cser March 4, 2021
Forrester analysts take a detailed look at what's driving the unprecedented premium being paid in this acquisition.
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Blog

Security Vendors: It’s Time To Come Clean About Intrusions

Jeff Pollard December 15, 2020
The intrusion into SolarWinds, FireEye, and multiple US government agencies continues to roil the cybersecurity world. In only a few days, a slew of additional details have emerged about the scope of the intrusions, with more surely to come. Security vendors spend all their time talking about security but not in a way that’s useful […]
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Blog

The SolarWinds And US Government Breach Is Not A Marketing Opportunity

Jeff Pollard December 14, 2020
The size and scope of SolarWinds as an IT software provider and the nature of the breach announced on December 13 rocked the IT and security world — rightfully so. We’ve provided immediate, actionable advice for security and risk pros and IT leaders in our report here. While security leaders guide their companies to respond, […]
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Blog

Predictions 2021: Automation Becomes A Business Imperative

Craig Le Clair October 22, 2020
In less than a year automation moved from a long-term goal to a short-term necessity. Find out what Forrester predicts for the automation market in 2021.
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Blog

Oracle Sort Of Buys TikTok (But Not Really)

Jeff Pollard September 14, 2020
Larry Ellison proves that customer acquisition cost (CAC) is no barrier in Oracle’s conquest to expand its cloud credibility and market share. The announcement is murky at the moment, but the particulars indicate that Oracle and ByteDance will enter into a technology partnership to host the US operations of TikTok. This allows TikTok to escape […]
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Blog

With Data Deprecation Picking Up Steam, B2C Marketers Must Rethink Their DMP Strategy

Tina Moffett August 19, 2020
Google’s intention to deprecate the third-party cookie will drastically impact modern marketing. And data management platform (DMP) core capabilities of audience creation, targeting, and syndication will be obsolete unless DMPs evolve to meet current data restrictions.
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Virtual Event Momentum Will Move Strategy And Tech Forward Rapidly

Laura Ramos August 4, 2020
B2B marketers are turning to virtual event solutions as an alternative to physical conferences and meetings during the coronavirus pandemic. Successful marketers start with strategy and define the customer experience they want their online events to deliver. Technology supports this but is ineffective without a solid strategy and set of customer experience goals.
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