SinglePoint announced today their availability of dynamic ad insertion technology. Kudos to them for getting this done. Ads a layer of targeting to SMS that has been limited to content to date. Granted, there isn’t much space in an SMS for much advertising, but it’s a big step in the right direction in terms of increasing the relevance and value of the inventory.
Get The Insights At Work Newsletter
Thanks for signing up.
Stay tuned for updates from the Forrester blogs.