Sirius Swag! What Companies Are Giving Away in the SiriusDecisions Summit Marketplace
Cheri Keith , Principal Analyst
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AI Access: For Every Role. And Every Decision.
AI Access democratizes decision-making. With AI-powered access to Forrester’s insights, data, and advice, every team member — from early-career pros to senior leadership — moves with confidence, speed, and clarity. Equip your organization to take action fast.
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The Next Era Of B2B Events: Eight Data-Backed Shifts Defining 2026
Conrad Mills
17 hours ago
B2B event teams remain under pressure. Budgets are constrained, competition for attendees has intensified, and audience expectations continue to rise. While around half of organizations say their events are performing well, just 38% of CMOs agree — exposing misalignment at an executive level. To help leaders navigate this environment, Forrester’s Q1 2026 State Of B2B […]
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Call For Entries: Forrester’s B2B Forum EMEA 2026 Awards
Christina Schmitt
June 17, 2026
Has your B2B organization successfully navigated complex buying dynamics to achieve results? We’d love to hear from you if so. Share your story for a chance to be honored at our B2B Forum EMEA in London.