Sirius Swag! What Companies Are Giving Away in the SiriusDecisions Summit Marketplace
Cheri Keith , Principal Analyst
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AI, Buying Networks, Revenue Growth — Master It All
Forrester’s B2B Summits connect you with analysts and insights to help you navigate buying shifts, win with AI, accelerate growth, and transform revenue.
Blog
Retention-As-A-Service Is An Intriguing Idea — Here’s What It Actually Means
Shari Srebnick
12 hours ago
At Gainsight’s Pulse conference last month, CEO Chuck Ganapathi shared a question he said every customer-facing leader is hearing from their board: How do I use AI to drive higher retention? That framing was intentional, and it wasn’t set up to be a product announcement; it was a positioning statement for the company. And it set the stage for everything that followed. The company introduced a brand-new focus at […]
Blog
Customer Success And Customer Experience: The Difference Is More Than Semantic
Shari Srebnick
13 hours ago
Customer success (CS) and customer experience (CX) are often discussed interchangeably, and for good reason. Both exist to improve customer outcomes, and both play essential roles across the customer lifecycle — but they are not interchangeable. Much like a paramedic and an ER physician, CS and CX contribute at different moments and with different tools […]