Sirius Swag! What Companies Are Giving Away in the SiriusDecisions Summit Marketplace
Cheri Keith , Principal Analyst
Categories
3 Common B2B Marketing Budget Mistakes & How To Fix Them
Download our guide to strategic budgeting to dodge common pitfalls, break bad budgeting habits, avoid zombie projects — and turn your marketing budget into a powerful growth accelerator.
Blog
Announcing The Winners Of Forrester’s 2026 B2B Return On Integration Honors For North America
Matthew Selheimer
1 day ago
Cross-functional alignment has never been more important for B2B companies than it is right now. Get a preview of our ROI Honors winners and the alignment success stories they will share at B2B Summit in Phoenix.
Blog
What Oracle’s Layoffs Really Signal For B2B Marketing, Sales, And Revenue Operations
Laura Cross
2 days ago
The framing of Oracle’s recent layoffs as an “AI replaces jobs” story is too simple. The real lesson for operations leaders isn’t to brace for AI disruption; it’s be ready when the operating model gets stress‑tested.