Sirius Swag! What Companies Are Giving Away in the SiriusDecisions Summit Marketplace
Cheri Keith , Principal Analyst
Categories
AI, Buying Networks, Revenue Growth — Master It All
Forrester’s B2B Summits connect you with analysts and insights to help you navigate buying shifts, win with AI, accelerate growth, and transform revenue.
Blog
RDRs Aren’t Going Away — They’re Becoming The Center Of Revenue Execution In The Age Of AI And Buying Groups
Naomi Marr
5 days ago
As B2B buyers rely on self-guided research, AI tools, and buying groups, many revenue leaders are questioning the future of revenue development reps (RDRs). The answer isn’t fewer RDRs — it’s a fundamentally reimagined role built around buying group insight, signal-based prioritization, and AI-enabled productivity.
Blog
Never Stop Learning: What Future Leaders Taught Us
Amy Bills
May 11, 2026
Our first-ever Forrester Future Leaders program, at B2B Summit North America last month, provided meaningful lessons — and a great deal of optimism about the future of GTM.