Sirius Swag! What Companies Are Giving Away in the SiriusDecisions Summit Marketplace

With The Fray joining as a featured performer, this year’s B2B Summit inspired a creative reimagining of “How to Save a Life” through a Forrester lens. This post reflects the real conversations B2B leaders are having right now: how teams align, how leaders decide what to change, and how AI is shaped into something useful, human, and measurable.

Agentic AI surged to the top of enterprise agendas in 2025. Yet while enthusiasm was sky‑high, many organizations struggled to bridge the gap between vendor vision and the practical progress that business and technology leaders expected.