Blog
At Forrester’s upcoming B2B Summit APAC, I’ll be diving into one of the most urgent and exciting topics in B2B events today: the transformative role of AI across the event lifecycle. Event marketers are under increasing pressure to do more with less — repurpose content, extract deeper insights from event data, and deliver measurable impact […]
Blog
We have such high hopes for customers, don’t we? They’ll breeze through onboarding like champions. Collaborate on a success plan with a level of excitement appropriate to the new season of “The Pitt.” Explore every feature, deploy every asset, exceed all expectations, and attain ROI in record time. That would be wonderful, but perfection is […]