Sirius Swag! What Companies Are Giving Away in the SiriusDecisions Summit Marketplace
Cheri Keith , Principal Analyst
Categories
AI Access: For Every Role. And Every Decision.
AI Access democratizes decision-making. With AI-powered access to Forrester’s insights, data, and advice, every team member — from early-career pros to senior leadership — moves with confidence, speed, and clarity. Equip your organization to take action fast.
Blog
Marketing Program Proliferation Hurts Customer Experience And Limits Business Growth
Naomi Marr
9 hours ago
More programs don’t equal better outcomes. As buyer behavior changes, traditional channel-driven marketing programs are creating friction and inefficiency. This post explores Forrester’s research on marketing program orchestration and a practical workflow teams can use to reduce overlap and drive revenue impact.
Blog
The GTM Singularity Is Here, And We’re Ready: Parting Thoughts From B2B Summit North America
Dave Frankland
5 days ago
B2B Summit North America made one thing clear: Leaders know the ground is shifting, and they’re ready to adapt. Across three days, conversations centered on navigating the GTM singularity with confidence, alignment, and optimism.