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Healthcare Predictions 2018
Digital Will Disrupt Siloed Healthcare Ecosystems in 2018 For those who have alarm fatigue from all the times disruption has been predicted for our industry, but never came to fruition, this time is different. All the drivers for change remain –cost, quality, regulatory — but unlike times past, the disruption is already underway. This year’s […]
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Consumer Good Unclear in CVS/Aetna Merger
CVS and Aetna have formalized a merger agreement with CVS set to acquire Aetna for roughly $69 Billion dollars. In deals of this nature, approval hinges on one thing: consumer good. The Department of Justice evaluates mergers of this magnitude to ensure benefit not just to the corporations, but to the consumers. In healthcare deals, […]
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How Can Australian Firms Win At CX In 2018?
The Australia Customer Experience Index (CX Index™) data for 2017 is in, and there’s bad news: CX quality in Australia has worsened and there are no true leaders. This isn’t Forrester’s opinion — it’s how 9,000 Australian customers graded their recent interactions with 36 brands across the measures of CX quality that lead to revenue. […]
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Dear Indian Brand, Heads Up! Your Customer Experience Score Is En Route
Dear Brand, We know you love your customers. You do your best – to catch their eye, hold their attention, serve and pamper them, and help them in need. And then hope they keep coming back for more. In fact, you hope you did such a bang-up job of impressing them in the first place […]
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Mobile-First Is Not Enough
Over the past few years, “mobile first” has become the new marketing imperative. However, few B2C marketers are good at executing this concept. More importantly, focusing solely on mobile-first doesn’t truly put mobile at the heart of the customer experience and business transformation. Apple is celebrating the iPhone’s tenth anniversary this year, just as an […]
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How To Solve The Digital Dilemma
There’s a fundamental difference between companies that apply digital technology as a bolt-on (frequently adding an eCommerce site, social media, or customer mobile apps) and those that take a more holistic approach to transforming the way the company uses technology to deliver better customer outcomes and drive revenue. Transformers are more likely to succeed because […]
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CX And An Ex-CIO
This week’s Customer Experience Forum was far more than just an event for customer experience (CX) professionals. It was an event for any business leader who truly cares about customers. And this includes many CIOs. As far as I’m concerned, the best CX presentation by a guest speaker was given this morning by a former CIO, […]