The Data Digest: A Deep Dive Into Asian Consumers’ Online Behavior
[Posted by Reineke Reitsma]
For the past years, Forrester Technographics has been tracking consumers' online and offline behavior in the US, Europe, and Asia Pacific. We publish 'Deep Dive reports' on each of these regions to help our clients better understand the changes in consumers' online behavior. The Asia Pacific report shows a vast diversity among Asia Pacific markets when it comes to the amount of time consumers spend with online media, adoption of social activities, and the increasing uptake of mobile Internet.
While urban Chinese Internet users clock 57 hours per week on various media, almost half of their time is spent browsing the Net for work or personal reasons. Their time spent online has increased since 2008, while consumption of other media held steady. Young Chinese are spending especially long hours online. Urban Chinese consumers younger than 30 spend almost three times as much time browsing the Net as they do watching TV.