Data Insights
Data insights can drive business success, improve decision-making, and power customer satisfaction. They can also erode customer affinity. Learn more about data insights best practices.
Discover how Forrester supports customer experience leaders.
Insights
Blog
Standalone ESG Reporting Solutions Do Not Help Clients Build Reliable ESG Management Platforms For CSRD
Environmental, social, and governance (ESG) reporting is a required capability for organizations in the European Union and beyond, with most of them legally required to implement new regulations (starting in 2025 for the financial year of 2024) when the EU’s Corporate Sustainability Reporting Directive (CSRD) directive comes into law. ESG leaders often grapple with significant […]
Blog
Supercharging Data Fabrics With Generative AI
With the explosion of interest in generative AI and large language models, data fabric is poised to accelerate data democratization. Find out why.
Blog
Demystifying Real-Time Data For Analytics And Operational Workloads
I often get client inquiries about latency requirements to support real-time analytics and operational workloads. The challenge is that “real time” can vary from milliseconds to minutes depending on the use case. At its core, real-time data refers to data made available immediately (or almost immediately) to support operational and analytical workloads. This data may […]
Blog
Vector Database: The Key To Unlocking The Power Of Generative AI
In the age of generative AI (genAI), vector databases are becoming increasingly important. They provide a critical capability for storing and retrieving high-dimensional vector representations, essential for supporting large language models (LLMs). Unlike traditional databases that are optimized for exact matches, vector databases are designed to support similarity searches. Vector databases are ideal for applications […]
Blog
When Is The Right Time To Invest In The Cool New Thing?
Not every emerging technology succeeds. Read more on how you can cut through the noise to work out when and where to commit your company’s finite resources.
Blog
Improve Your Loyalty Results With A Loyalty Services Provider
Does your brand employ a loyalty services provider in addition to a loyalty technology provider? If not, you should consider it. Brands continue to increase spend on loyalty technology and programs, but they often don’t tie their loyalty initiatives to broader corporate goals, negatively impacting their success. Services providers help here. This blog answers key […]
Blog
What Are The Hottest Data Management Trends? Find Out At Data Strategy & Insights 2023
Despite huge progress in data, analytics, and AI platforms and tools, our data challenges keep stacking up! The fundamental business needs of storing, processing, and accessing data are complicated by ongoing cloud migration, growing data variety and volumes, demand for real-time everything, and ever-expanding regulatory and compliance mandates. Data management — which includes data ingestion, […]
Blog
How Data Pros Can Help Build The Future Of Customer Experience Insights
Join us at Forrester’s Data Strategy & Insights event to learn about how customer experience and data professionals can work more closely to ensure that they collectively provide the analytics and insights their organizations need to improve experiences.
Podcast
Defining AI’s Role In Decision-Making
Will AI replace humans in making business decisions? Not so fast, says VP and Principal Analyst Brandon Purcell. In this episode, he reviews a new decision-making framework that defines how tech can help guide — but not make — our most critical decisions.
Blog
Generative AI TuringBots Win Again In Forrester’s Top 10 Emerging Technologies
Not only are TuringBots again in Forrester’s The Top 10 Emerging Technologies report, but they are expected to deliver ROI much earlier than predicted. Find out why.
Blog
US Offline Retail Sales Will Reach $4.2 Trillion By 2028
Our newly published research, US Online Retail Forecast, 2023 To 2028, shows that both offline and online US sales will reach record levels this year. As we’ve said many times, the store is flourishing and far from “dead!”
Blog
Announcing The Forrester Wave™: Process-Centric AI For IT Operations (AIOps), Q2 2023
The Forrester Wave™: Process-Centric AI For IT Operations (AIOps), Q2 2023, evaluated 11 vendors on 30 different capabilities. Read the report to see which vendor came out on top with the highest-ranked capabilities for the broadest set of organizations.
Blog
Data Governance Unlocks The Impact Of Analytics: Data Strategy & Insights 2023
Forrester data shows that fewer than 10% of enterprises are advanced in their insights-driven capabilities. Find out why in this blog post.
Blog
Build A Roadmap For Collecting The Customer Data That You’ll Actually Use
Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in. But consumers have more power to be selective about who they share data with and when and have become wary […]
Blog
Deliver Trusted Data By Selecting A Suitable MDM Solution
In the era of insights-driven decision-making, master data management (MDM) plays a crucial part by ensuring consistency, accuracy, and reliability of enterprise data. MDM capabilities are a cornerstone of success for companies striving to leverage data as a product in a rapidly evolving digital landscape. Selecting and investing in the right MDM platform is a […]
Blog
Shift Into High Gear: Unlocking Insights To Outpace Your Rivals
Read about the four categories of insights that portfolio marketers should consider when aiming to advance business outcomes, drive customer experiences, and support their organization’s growth strategy.
Blog
Key Findings From Forrester’s Latest BI Research, Including The Forrester Wave™: Augmented Business Intelligence Platforms, Q2 2023
Enterprise business intelligence (BI) continues to be the last mile to insights-driven business capabilities. No matter what technology foundation you’re using — a data lake, a data warehouse, data fabric, data mesh, etc. — BI applications are where business users consume data and turn it into actionable insights and decisions. The BI market has thrived […]
Are You Testing Your AI Enough?
Bad AI can erode trust. Learn why (and how) to properly test your AI-infused applications.
Blog
Indian Firms Must Take The Data Analytics Bull By Its Horns To Build An Insights-Driven Organization
In India, competitive pressures and customer expectations are driving firms to provide personalized information, products, and services to customers and employees. Improving employee and user experiences are among the top software initiatives of Indian companies for the next 12 months. Insights-driven companies stand a better chance to compete. Why? Because they have a better understanding […]
Blog
Accelerate Your Digital Transformation Efforts With Insights-Driven Leadership
The "reasons" that digital transformations fail are often just symptoms. Tech leaders need to connect the dots throughout user networks if digital CX transformation efforts are to succeed.
Blog
Can Synthetic Data Help Deliver On The Promise Of AIOps?
Tools leveraging ML models in dynamic environments must be continuously fed new data in order to adapt to changing conditions and goals. They need to learn as much as possible about their new environments before being fully able and safe to provide service and ultimately deliver value. Synthetic data can help address these and other AI/ML challenges.
More posts