Data Insights

Data insights can drive business success, improve decision-making, and power customer satisfaction. They can also erode customer affinity. Learn more about data insights best practices.

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Insights

Blog

High-Performance IT: How IT Running Style Impacts Business Value

Carlos Casanova February 13, 2024
Style matters when running IT: too slow, and your business misses out on market opportunities; too fast, and you’re transforming operations that the business can’t fully utilize. Learn how the optimal balance of IT capabilities will let you run high-performance IT — the pursuit of continuously improving business results through technology.
Blog

Data Governance: Your Key To Unlocking An Insights-Driven Business

Jayesh Chaurasia February 5, 2024
The key to turning data into meaningful and actionable insights across the organization lies in a frequently overlooked area — establishing a strong foundation of data governance.

Global

Don’t Miss Our Live 2024 Predictions Deep Dive

Join us on January 18 to hear from the tech, CX, and B2B analysts behind our 2024 global predictions and get an important generative AI update from Forrester’s CEO, George Colony.

Blog

Marketers Must Embrace AI To Maximize B2B Event Success

Conrad Mills February 2, 2024
Current adoption of AI for B2B events is low, but there is enormous untapped potential.
Blog

Location Intelligence Sees Strong Investment On The Back Of COVID, Climate Change, And Supply Chain Shocks

William Dahlgren January 31, 2024
Understand the current state of location intelligence, the value that it adds to your industry, and key trends shaping adoption of the technology.
Blog

Human Centricity: The Future Of IT Experience Monitoring

Andrew Hewitt January 30, 2024
IT organizations must evolve they way they monitor employee and customer experience technologies. Learn why in this blog post.
Blog

re:Invent 2023 — Is AWS In Unfamiliar Territory As A Follower?

Lee Sustar December 5, 2023
At AWS re:Invent 2023 the AI announcements were underwhelming despite high expectations. Find out more in this extended review of the event.
Blog

Orbiting Back On A Year Of Generative AI As We Slingshot Ourselves Into The Future

Rowan Curran November 29, 2023
A year after the release of ChatGPT, we take a look back at where it all started, where things stand today, and where we can expect generative AI to go in 2024 and beyond.

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Blog

Your Data Culture Is DOA

Kim Herrington November 21, 2023
In Forrester’s Data Culture And Literacy Survey, 2023, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, data sets, and insights. Don’t miss out on gaining a competitive advantage by revitalizing your data culture.
Blog

Intent Data Expectations Vs. Reality — What’s Working, And Where Are The Gaps?

Brett Kahnke October 26, 2023
Forrester’s Q1 2023 Global B2B Intent Data Survey asked intent data users how this type of data is being deployed by their B2B marketing and sales teams — and what results these practitioners are actually seeing.
Blog

Predictions 2024: Data And Analytics Set The Stage For Generative AI

Zeid Khater October 26, 2023
The future success of generative AI relies on leveraging quality data effectively. Learn more in our 2024 data and analytics predictions.
Blog

Look! Up In The Clouds! It’s A Noun! It’s A Verb! It’s Super Observability

Carlos Casanova October 23, 2023
Insights from observability efforts are important but what happens if the word loses its meaning? The word is being used to describe everything from low level data pipeline to just recently, Generative AI. Where will it end?
Blog

New Company To Focus On Data Leadership And Literacy In The AI Era

Kim Herrington October 16, 2023
Learn more about the recent announcement from Growth Catalyst Partners outlining the formation of a new company to help improve data literacy and data communications.
Blog

Outcomes Drive Your Data Architecture Strategy

Michele Goetz September 28, 2023
Learn the five architecture patterns that shape data use to achieve business outcomes in this post. 
Blog

Standalone ESG Reporting Solutions Do Not Help Clients Build Reliable ESG Management Platforms For CSRD

Raluca Alexandru September 25, 2023
Environmental, social, and governance (ESG) reporting is a required capability for organizations in the European Union and beyond, with most of them legally required to implement new regulations (starting in 2025 for the financial year of 2024) when the EU’s Corporate Sustainability Reporting Directive (CSRD) directive comes into law. ESG leaders often grapple with significant […]
Blog

Supercharging Data Fabrics With Generative AI

Noel Yuhanna September 8, 2023
With the explosion of interest in generative AI and large language models, data fabric is poised to accelerate data democratization. Find out why.
Blog

Demystifying Real-Time Data For Analytics And Operational Workloads

Noel Yuhanna September 8, 2023
I often get client inquiries about latency requirements to support real-time analytics and operational workloads. The challenge is that “real time” can vary from milliseconds to minutes depending on the use case. At its core, real-time data refers to data made available immediately (or almost immediately) to support operational and analytical workloads. This data may […]
Blog

Vector Database: The Key To Unlocking The Power Of Generative AI

Noel Yuhanna August 21, 2023
In the age of generative AI (genAI), vector databases are becoming increasingly important. They provide a critical capability for storing and retrieving high-dimensional vector representations, essential for supporting large language models (LLMs). Unlike traditional databases that are optimized for exact matches, vector databases are designed to support similarity searches. Vector databases are ideal for applications […]
Blog

When Is The Right Time To Invest In The Cool New Thing?

Paul Miller August 17, 2023
Not every emerging technology succeeds. Read more on how you can cut through the noise to work out when and where to commit your company’s finite resources.
Blog

Improve Your Loyalty Results With A Loyalty Services Provider

Mary Pilecki August 16, 2023
Does your brand employ a loyalty services provider in addition to a loyalty technology provider? If not, you should consider it. Brands continue to increase spend on loyalty technology and programs, but they often don’t tie their loyalty initiatives to broader corporate goals, negatively impacting their success. Services providers help here. This blog answers key […]
Blog

What Are The Hottest Data Management Trends? Find Out At Data Strategy & Insights 2023

Noel Yuhanna August 4, 2023
Despite huge progress in data, analytics, and AI platforms and tools, our data challenges keep stacking up! The fundamental business needs of storing, processing, and accessing data are complicated by ongoing cloud migration, growing data variety and volumes, demand for real-time everything, and ever-expanding regulatory and compliance mandates. Data management — which includes data ingestion, […]
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