Data Insights
Data insights can drive business success, improve decision-making, and power customer satisfaction. They can also erode customer affinity. Learn more about data insights best practices.
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Insights
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Wasn’t Generative AI Supposed To Disrupt Business Intelligence?
Generative AI was supposed to disrupt how we analyze data using BI tools. Find out why that hasn't happened yet.
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AIOps Drives Observability And Business Outcomes In IT
AIOps is a critical tool for IT leaders aiming to run high-performance organizations and drive business outcomes. Learn more about the benefits of AIops in this preview of our upcoming Technology & Innovation Summit North America.
Don’t Miss Our Global Tech Summits
Attend our Technology & Innovation Summits for breakthrough research, strategies, and best practices to achieve high-performance IT, embrace AI, and fuel growth with emerging technology. Meet with a Forrester analyst to get perspective on your priorities.
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Greeking Out: Aristotle’s Guide To AIOps Mastery
Aristotle’s wisdom nails it: mastering precision, appropriateness, timeliness, intentionality, and methodology isn’t just for anger management — it's crucial for AIOps too. In the chaotic world of IT, we need to separate the signal from the noise and act with clear intention.
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Synthetic Data: Meet The Unsung Catalyst In AI Acceleration
Synthetic data is not a new phenomena but generative AI-based synthetic data is rapidly becoming the unsung hero of AI development. Find out why in this preview of the upcoming Technology & Innovation Summit North America.
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Meet The Digital-Double Power Player
In a not-so-distant future, a digital double will save you time — but at the expense of your data.
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The ABCDs Of Intelligence — Databricks Makes New Announcements To Pursue Automated Data Intelligence
Get six key takeaways from the recent Databricks annual conference including its acquisition of Tabular and a Nvidia partnership.
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Master The Art Of Decision-Making
In a world where data is as abundant as clarity is elusive, mastering the discipline of decision-making is more important than ever. Many organizations and leaders fall short at decision-making, approaching it intuitively rather than analytically. For those in charge of an organization where success relies on their ability to optimize business decisions, a mystery […]
Shine A Spotlight On CX Value
The new CX leader superpower? Measurement. Download our e-book to learn what to measure to prove CX’s value and impact — so you can lead CX to success.
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Forrester’s AI Webinar Series: Navigate The Choppy And Exciting Waters Of Enterprise AI
AI is having — and will continue to have — a profound impact on how data scientists, software engineers, and other job functions perform their roles. Get tips on how to define, build, and implement your enterprise AI strategy with the help of Forrester's AI Advantage client webinar series.
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Unleash The Power Of Tech: Technology & Innovation Summit North America
Technology and data leaders are at a pivotal moment, being pressed to chart a path that capitalizes on new and emerging technology to drive meaningful business results. Learn how Forrester’s annual Technology & Innovation Summit North America can help you get there.
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AI For The People: Improving Governance And Adoption Are Key For Public Sector AI Efforts
Like the changes wrought by open data and third-party apps in the 2010s, AI will revolutionize the internal workings of the public sector and how it engages with its constituents in the next five to 10 years.
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Data-Driven Insights And AI: Informing And Automating Complex Decisions
I recently attended CCC Intelligent Solutions’ (CCCIS’s) conference in Atlanta, where it showcased its data- and AI-enabled capabilities in auto claim administration to its stakeholders — insurers, OEM players, ecosystem partners, and industry analysts. One of the conference’s central themes was using data, insights, and AI (especially computer vision) to automate complex decision-making in the […]
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Five Things You Should Know About Burnout In Cybersecurity But Probably Don’t
The cybersecurity industry continues to focus almost exclusively on technology at the expense of dealing with the heart of cyberdefenses: the people. Yet the stress of expectations, limited resources, and detriments to well-being continues to cause havoc with the mental and physical health, productivity, and retention of the cybersecurity workforce.
Avoid Zombie AI Projects With Our Best Practices
Download our AI myths and best practices guide. Learn how to avoid missteps, prioritize value, and move AI projects out of limbo with quick wins.
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The Art And Craft Of Insight-Driven Transformation: An Interview With Dr. Mark Powell
We sat down with the author, consultant, and entrepreneur to discuss insight-driven transformation and how companies can move towards the next phase of digital transformation.
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Revolutionizing IT Operations Comes With Manageable Risks
The move to high-performance IT puts AIOps and observability in the spotlight. But like any transformative initiative there are risks associated with implementing AIOps. Learn the five key risks of implementing AIOps in this post.
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Quantifying Microsoft Copilot For Microsoft 365 Use Just Got Easier
Microsoft’s new Copilot Dashboard aims to significantly upgrade the data available to Copilot M365 users. Learn how in this post.
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Leverage Your Data For Stellar Commerce Search Experiences
Most US online adults use the search (not menu) function on a site to find products. Learn how quality data powers commerce search experiences.
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Payment Methods Don’t Matter — Payment Experiences Do
Retailers and consumer-facing brands have been so busy chasing the next hot payment method that they’ve missed what customers really want when they make payments. Learn how to start incorporating experiences into your payments strategy.
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CMOs Need A Measurement Strategy That Connects To Business Outcomes
Instead of a single measurement approach, CMOs must adopt a layered measurement strategy that includes complementary approaches to reveal the full business value of marketing.
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High-Performance IT: How IT Running Style Impacts Business Value
Style matters when running IT: too slow, and your business misses out on market opportunities; too fast, and you’re transforming operations that the business can’t fully utilize. Learn how the optimal balance of IT capabilities will let you run high-performance IT — the pursuit of continuously improving business results through technology.
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Data Governance: Your Key To Unlocking An Insights-Driven Business
The key to turning data into meaningful and actionable insights across the organization lies in a frequently overlooked area — establishing a strong foundation of data governance.
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