Data Insights

Data insights can drive business success, improve decision-making, and power customer satisfaction. They can also erode customer affinity. Learn more about data insights best practices.

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Insights

Blog

Predictions 2022: Customer Insights Pros Must Act Decisively, Or They’ll Get Lost In The Fog

Brandon Purcell November 3, 2021
A subset of bold, creative, and collaborative customer insights pros will be up to the task at hand in the coming year – their jobs is all the more important as they must now react to and anticipate vacillating consumer behavior.
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Blog

Predictions 2022: As Digitization Accelerates, Lack Of Equity, Labor, And Trust Will Plague Healthcare

Natalie Schibell November 1, 2021
The pandemic tested the healthcare industry in unprecedented ways in 2021. In the year ahead, COVID-related challenges — as well as new challenges and opportunities — will shape the healthcare landscape.
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Predictions 2022 Live

Chart a bold path to success in 2022. Hear our predictions for the year ahead.

Blog

The Future Of BI: Augmented And Personalized

Boris Evelson October 28, 2021
Will AI change how users gain insights from their BI platforms? The answer is ... complicated. Join us at Data Strategy & Insights to find out more.
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Blog

Predictions 2022: Weary Consumers Seek Immediate Happiness And Comfort

Anjali Lai October 27, 2021
In 2022, consumers will continue testing new ways to fulfill their needs with an eye towards long-tail pandemic disruption. In the process, their new behaviors will create new economies.
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Blog

Learn From Amazon’s Approach To Innovation

Dan Bieler October 22, 2021
Investigate the concepts that guide Amazon’s approach to innovation. There will be elements of great relevance for your organization. You can learn from and embrace these elements to fundamentally rethink your own approach to innovation.
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Blog

US Consumer Pandemic Recovery Outlook, August 2021: Ongoing Uncertainties Caution Consumers

Anjali Lai October 14, 2021
In the wake of chronic caution fatigue, US consumers are looking to their most trusted brands to provide a sense of stability and reliability.
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Blog

Creative Consumers Demand Your Creative Response

Anjali Lai October 11, 2021
More consumers are open to trying new brands, products, and experiences. Learn the three key implications of this trend in this post.
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European Predictions 2022

Visit our resource hub to discover the key trends impacting European businesses in 2022.

Blog

What’s The Future Of Data Management? Find Out At The Data Strategy & Insights Event

Noel Yuhanna September 29, 2021
Traditional data strategies struggle to meet business needs. Learn about the data management strategies of the future in this sneak preview of our upcoming event.
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Blog

Key Takeaways From IAA Mobility: Repositioning The Automotive Industry Around Changing Customer Priorities

Dan Bieler September 29, 2021
Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. It took place in Munich between 7–12 September, 2021. The event was staged as a hybrid event. It managed to attract 400,000 “real” visitors, making it one of the largest trade fairs since the pandemic started. The buzz was noticeable, although visitor numbers were […]
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Blog

Consumers Aren’t Ready For The Metaverse Yet

Mike Proulx September 21, 2021
In its current state, the metaverse is prime (virtual) real-estate for brands looking to make press headlines, test and learn, and reach a subset of the Gen Z audience. Brands that expect a revenue-based ROI from their metaverse custom media buys will be sorely disappointed.
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Blog

How To Join The Connected World With Data And AI

Michele Goetz September 14, 2021
Are your data and AI foundations ready to make the most of the connected intelligence future? Find out in this sneak peek of our upcoming Data Strategy & Insights event.
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Blog

The Insights Beat: Time To Reeducate Your Organization On Data

Srividya Sridharan September 12, 2021
(coauthored with Research Associate Fayzan Sabri) The end of summer and beginning of fall is an exciting, yet tumultuous time for both parents and kids alike. Summer camps have ended, vacation time is over, and children have returned to school. Employees and firms heave a heavy sigh to acclimatize to an evolving hybrid work life. […]
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See the future and gain a competitive advantage for 2022

Discover 12 trends our research reveals will matter most next year. Download our Predictions 2022 Guide.

Blog

Double Down On People Skills In Data Analytics Work

Cinny Little September 9, 2021
Most companies’ focus on data and technology capabilities is not balanced with focus on people and process. Learn why people skills matter in data insights.
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Podcast

Solve Customer Mysteries By Uniting Quant & Qual

What It Means September 2, 2021
Quantitative data science and qualitative design research deliver richer, more accurate customer insights by working together. VP and Principal Analyst Brandon Purcell joins What It Means to discuss how blending these two types of research can solve customer mysteries.
Listen Now
Blog

Make The Uncertain Certain: Join Us At Our Data Strategy & Insights Event

Srividya Sridharan September 1, 2021
Join us November 18–19, 2021, to learn best practices for producing connected, clear data insights that drive business outcomes. Discover what attendees will get at this year's Data Strategy & Insights.
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Blog

Connected Insurance: Reality Or Hype?

Jeffery Williams August 16, 2021
I speak often with clients about the role of technology in insurance. Of the many innovations we discuss, connected insurance may be the most polarizing. Connected insurance (CI) is nascent across most insurance lines. But evolving consumer preferences and increasing competition from digital-first startups require forward-thinking insurers to harness emerging technology and invest in CI […]
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Blog

The BI Fabric Baby Is Slowly But Surely Growing Up

Boris Evelson August 4, 2021
BI fabric has been growing, but slowly. Learn the five architectures and technologies where it's expanding most.
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Blog

ACI ASQ Surveys + FeedbackNow = A Quest To Improve Real-Time Customer Experience

Steven Peltzman July 21, 2021
Collecting solicited feedback at the exact time passengers live the experience is the only way to truly assess the quality of that experience as it moves through all touchpoints of their journey. ACI and FeedbackNow are committed to enabling this so CX leaders can improve the passenger experience.
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Blog

Post-Pandemic In-Store Shopping: Consumers Reconsider The Value Of The Store

Anjali Lai July 15, 2021
Now that consumers have experienced the convenience of online purchasing, shoppers are rethinking the purpose of the in-store experience.
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Blog

Emotionally Charged Consumers Are Ready For New Experiences

Anjali Lai July 1, 2021
A reemerging sense of community has rekindled consumers' enthusiasm. Brands should match that enthusiasm to maintain strong momentum.
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