Data Insights

Data insights can drive business success, improve decision-making, and power customer satisfaction. They can also erode customer affinity. Learn more about data insights best practices.

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Meet The Analyst Covering Data Storytelling, Data Literacy, And Data Leadership: Kim Herrington

Kim Herrington 1 day ago
Tell Us About Yourself I help people seek, solicit, and speak data and information in safe-to-share environments. I can help data, technology, and business leaders influence culture change and ignite insight-driven decision-making at their organizations. I empower those at any point in their development journey to be curious, creative, critical thinkers who are undaunted by […]
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A Vet, Doctor, And Biomechanical Engineer Walk Into A Bar: Monitoring, Observability, And AIOps In 2022

Carlos Casanova 3 days ago
AIOps builds upon observability and monitoring to develop deep AI driven insights that enhance human judgements. As we move from monitoring to AIOps, we also move from a reactive to active, then proactive footing before establishing the predictive capabilities AIOps promises. Biomedical devices function the same way. They use the body's telemetry and then act on it before harm is done.

CX North America

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A Path To Growth: Key Insights And 2022 Trends For B2B CMOs

Christina Schmitt May 11, 2022
Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business. Most companies are already in the midst of or have planned an entire transformation process […]
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Solve Customer Mysteries With Quantitative And Qualitative Investigation

Brandon Purcell April 25, 2022
Most companies fall short of cracking the mystery of their customers because of a siloed approach to customer understanding. Discover how to break through by uniting quantitative and qualitative research methods.
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The Uses, Misuses, And Abuses Of Tech Spending And Budget Benchmarks

Sam Higgins April 20, 2022
Tech budget and spending benchmarks can be valuable, but only when used correctly. Learn how to get the most value from benchmarking.
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Better Understand The Tech Labor Market To Unlock Your Labor Strategy

Christopher Gilchrist April 11, 2022
The talent crunch in tech is only going to get worse. Find out how much worse and get a possible solution in this blog.
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Meet Rowan Curran, Forrester’s Newest AI/ML And Data Science Analyst

Rowan Curran April 8, 2022
Tell Us About Yourself Born and raised in Massachusetts, I’m a New Englander to my heart. You’ll have to get me really agitated to hear any trace of an accent. Insatiable curiosity is a driving force in my life and leads me to adventures both outdoor and indoor. You can catch me on my days […]

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If You Have To Benchmark, Get Your Data From A Trusted Source

Frederic Giron March 28, 2022
At some point, most tech execs will be asked to explain their organization’s cost structure. What are the macro-level IT and digital spend structures in my industry? How can we justify our IT cost allocation to the business? Are there any areas of opportunity in our IT staffing strategy that we can take advantage of? […]
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The Insights Beat: Time To Spring Into Action, Clean Up Your Data, And Make It Blossom!

Srividya Sridharan March 24, 2022
As the leaves start to grow again and the weather warms up, what better time than now to do some much-needed spring cleaning of your data and insights practices? In this edition of the Insights Beat, we dive into our Q1 research in data, analytics, and AI that highlights the best approach to get more […]
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Introducing Forrester’s Tech Insight And Econometric Research (TIER) Series

Christopher Gilchrist March 16, 2022
Learn how Forrester's tech insights and econometric research (TIER) series guides technology decisions by delivering the most relevant economic insights.
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AIOps Needs A Superstructure Of Interoperability

Carlos Casanova March 9, 2022
AIOps solutions are composed of various technology components that work together to address organizational needs. This requires an underpinning superstructure that enables interoperability. The superstructure provides connectivity horizontally across point solutions and vertically through the tiers of capability. 
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Exposing The Data Mesh Blind Side

Michele Goetz March 3, 2022
Avoiding the technical aspects of data perpetuates the ivory tower of data strategy and committees without generating business results. Learn how a Data Mesh can help.

Predictions 2022 Live

Chart a bold path to success in 2022. Hear our predictions for the year ahead.

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Proposed EU Data Act Places Industrial Platforms At The Heart Of Europe’s Technology Future

Paul Miller March 2, 2022
Europe’s proposed Data Act places the continent’s industrial firms at the heart of a plausible digital renaissance.
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The Future Of BI — No, It’s Not As Simple As “The Dashboards Are Dead”

Boris Evelson February 23, 2022
BI is alive, but its adoption needs some help. Learn the three reasons why businesses struggle to get more mileage from their business intelligence applications.
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Why, What, And How? The AIOps Questions You Should Be Asking!

Carlos Casanova February 15, 2022
In AIOps: The Riddle Wrapped In The Mystery Inside The Enigma, I sort of left you hanging without a clear answer to “What is AIOps?” That was because there really isn’t a simple answer based on how it’s been previously defined. Discussions of AIOps have mainly centered around installable software when they should have been […]
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Build Your Insights Capabilities To Leapfrog Competition

Boris Evelson February 14, 2022
Insights are critical for delivering the experiences that customers demand. Learn what it takes to become a more insights-driven business.
Blog

Asking The Right Questions For B2B Marketing ROI

Brett Kahnke January 31, 2022
How should marketers calculate the efficiency of their spend? The answer may not be immediately obvious — but it may also be simpler you think.

European Predictions 2022

Visit our resource hub to discover the key trends impacting European businesses in 2022.

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AIOps: The Riddle Wrapped In The Mystery Inside The Enigma

Carlos Casanova January 27, 2022
It didn’t take long into my tenure with Forrester to realize that there was confusion in the industry regarding AIOps. I touched on this in my “meet your new analyst” blog. Both technology vendors and industry companies openly asked me what the term meant, because they are hearing many variations. They gave me examples of […]
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Google Is Still In The Driver’s Seat With Topics, Its More Transparent FLoC Replacement

Joanna O'Connell January 25, 2022
Will Google Topics be a curveball in advertisers' data depreciation plans? Read to discover what the FLoC replacements means.
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Five Forrester Wave™ Evaluations Set The Stage For A Marketing Services Reset

Keith Johnston January 24, 2022
Leonardo da Vinci said, “To develop a complete mind, study the science of art. Study the art of science. Learn how to see. Realize that everything connects to everything else.” This couldn’t be more profound in an era of marketing, advertising, and digital experience, where the distinction between a brand’s promise, how it’s communicated, and […]
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