Data Insights

Data insights can drive business success, improve decision-making, and power customer satisfaction. They can also erode customer affinity. Learn more about data insights best practices.

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Insights

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Open Banking Adoption Is On The Cusp Of Robust Growth In Europe

Jacob Morgan 2 days ago
Forrester’s European open banking forecast predicts a doubling of the adoption of open banking across countries, and use cases, from 2022 to 2027.
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Want To Improve Employees’ Insights-Driven Decision-Making? Data Literacy Programs Alone Won’t Help

Kim Herrington 7 days ago
In their quest to become insights-driven, tech execs rely on data literacy programs to change employee behavior. But it takes more to move the needle.

Prepare Your Infrastructure For 2023 Change

Get our Predictions 2023 guide to explore the infrastructure shifts driving transformation and resiliency.

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The Best Enterprise Transformation Program Is Yet To Be Made

Indranil Bandyopadhyay November 18, 2022
Check out key takeaways from this year’s EY Global Data & AI Summit.
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Learn How Data Clean Rooms Can Uncover Deeper Insights At Our Data Strategy & Insights Event

Tina Moffett November 10, 2022
Learn how data clean rooms can allow your brand to share sensitive customer-level data with trusted partners such as retailers or publishers.
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Predictions 2023: Tech Teams Set Sights On Communication Coordination To Inform Insights Initiatives

Kim Herrington November 8, 2022
Data and analytics teams are in for a bumpy ride in 2023. Those that can configure their content and communications best will outperform (and outlast) their competitors in the long run.
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Does The Pursuit Of Customer 360 Have You Running In Circles?

Zeid Khater November 7, 2022
No doubt, you’ve heard of it. It’s called by many names: the golden record; the single source of truth. However, it is most often referred to as customer 360. What all these terms are referring to is a holistic view of a customer’s data, covering every single touchpoint and interaction with your company as well […]
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Want To Future-Proof Your Data Architecture? Find Out How At The Data Strategy & Insights Event

Noel Yuhanna November 4, 2022
Get tips for modernizing your data architecture with data fabric 2.0 in this preview of our Data Strategy & Insights event.

Go From Data Silos To Data Intelligence

Come to Data Strategy & Insights Forum Dec. 6–7 for analyst advice on using AI and analytics to optimize your data.

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Overcoming The Insights Gaps Of The B2B Revenue Engine

Ross Graber October 21, 2022
Advanced insights-driven B2B orgs are 2.2 times more likely to drive growth of 10% or more than peer organizations. Find out why in this preview of our Data Strategy & Insights event.
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Seven Rights Of Data Storytelling

Kim Herrington September 22, 2022
Get seven actionable tips on how to improve your data storytelling in this preview of the upcoming Data Strategy & Insights event.
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What Amazon’s Recommendation Algorithm Could Do In Healthcare

Natalie Schibell September 15, 2022
An exploration of two possible scenarios for the use of patient data in an Amazon-One Medical paradigm.
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Bridge The Trust Gap Between AI And Impact

Brandon Purcell September 14, 2022
With most emerging technologies comes a period of confidence-building, but AI presents its own unique trust challenges. Learn how to start overcoming them.
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You Say Tum-AY-Toe, I Say Tum-AH-Toe — What’s Your AIOps Perspective?

Carlos Casanova September 12, 2022
We all see and experience things through the lens of prior travels and encounters. This is no different from the path you choose to move forward with your AIOps implementations. An outcome of our Now Tech: Artificial Intelligence For IT Operations, Q2 2022 report was confirmation that more vendors have entered the AIOps market. I […]

Are You Testing Your AI Enough?

Bad AI can erode trust. Learn why (and how) to properly test your AI-infused applications.

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Amazon’s Success In Healthcare Hinges On Patient Experience And Trust

Natalie Schibell September 9, 2022
Amazon’s planned acquisition of One Medical presents a serious question surrounding patient data privacy.
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AI Needs Synthetic Data To Build A Real Future

Rowan Curran September 7, 2022
It’s a hazy Saturday morning in Southern California when a struggling actor gets a call. “They want me to do what?” he asks his agent incredulously. “OK, tell them I’ll be there.” He spends the next 24 hours doing everything he can to stay awake, per the instructions of his agent. Finally, the time comes, […]
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Meet Zeid Khater, Forrester’s Newest Analyst Covering Customer Data And Analytics

Zeid Khater September 1, 2022
Tell Us About Yourself I was born in Amman, Jordan. Some weeks after, my family relocated to the United States and settled in the Midwest. My childhood took me from Minneapolis to Milwaukee and eventually to the south suburbs of Chicago, where I currently reside. How Did You Get Interested In Data And Analytics? Growing […]
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Meet The New Analyst Focusing On Master Data Management, Data Governance, And Data Quality: Jayesh Chaurasia

Jayesh Chaurasia September 1, 2022
About Me Even though I was born in a small town in the northern part of India, I have spent most of my life in the glorious city of Mumbai, where I earned my degree in mechanical engineering. Dancing on the high beats of Bollywood music rejuvenates me! I moved to the United States for […]
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Amazon Pulls The Plug On Amazon Care, Signaling A New Dawn Of Healthcare Disruption

Natalie Schibell August 28, 2022
Amazon is shutting down Amazon care in a strategic decision to make the most meaningful disruption in the healthcare space, here is why.

Is Your Data Ready For AI?

Learn the 8 phases of shifting to an AI-first data strategy.  

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2022 AIOps Now Tech Data Overview Sheds Light On Current Capabilities

Carlos Casanova August 4, 2022
The 2022 AIOps NowTech generated a wealth of data that has been captured in the AIOps Data Overview, Q2 2022 report about AIOps software vendor capabilities. Three items from the overview report; digital experience, OpenTelemetry, and audit trails are highlighted in this blog. Read the full data overview report to learn more about the other capabilities that it covers.
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The Intelligence Revolution Takes Hold In Marketing Creativity

Jay Pattisall July 25, 2022
The rise of data intelligence in the creative process will be as transformative as the creative advertising revolution of the 1960s.
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Right Insights, Right Time: What Is DataComs, And Why Should You Care?

Kim Herrington July 19, 2022
This week, Forrester published Data Communications Will Make Or Break Your Data Literacy Efforts. In this first research report on this topic, clients will discover how closing gaps in communication can ignite insights-driven decision-making. This content will resonate most with people leaders or change agents who are struggling to transport insights-related messages from the top […]
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