Data insights can drive business success, improve decision-making, and power customer satisfaction. They can also erode customer affinity. Learn more about data insights best practices.
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HPE Ramps Up Hybrid Cloud Management With OpsRamp Acquisition
On Monday, Hewlett Packard Enterprise (HPE) announced its intention to acquire OpsRamp, which offers a multitenant AIOps-powered IT operations management (ITOM) solution for hybrid cloud environments. Its AIOps solution will be integrated into HPE’s GreenLake edge-to-cloud Platform. OpsRamp’s 300 employees will join HPE’s office of the CTO. Terms of the OpsRamp acquisition were not announced, […]
The Key To Insights-Driven Decisions Is Curiosity Velocity
Organizations are being flooded with data and there's more coming every day. Discover how to untangle the knots within your data culture by identifying places where curiosity velocity is blocked or bottlenecked.
Unlock The Secret To 2023 Tech Success
Attend our predictions webinar on overcoming resource constraints with a focus on resiliency and talent.
The Landscape Of AIOps Is Changing
Understanding which vendor supports your perspective is your first step toward a successful AIOps implementation, and this Landscape report provides you with a starting point.
Leverage Data In Your Sales Strategy To Win 2023
Attention, sales leaders! In case you missed it, to win in 2023, your reps must leverage digital selling tactics and listen to buyer signals. Today’s buyer is empowered and increasingly reliant on self-discovery through digital experiences. Sales leaders need to adapt fast to win, retain, and grow revenue in this increasingly turbulent market, but the […]
Use Marketing Analytics To Support Your 2023 Marketing Strategy
Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives. You probably already have basic marketing measurement approaches running — whether it’s last-touch or a 30/60/90-day analysis of your email […]
BI Vendors Can’t Resist The Sheen Of Data Fabric
Learn the the two most significant trends that Forrester has been observing in the data and analytics space and what their implications are for your tech organization.
Announcing The Forrester Wave™: Artificial Intelligence For IT Operations (AIOps), Q4 2022
The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2022 evaluated 11 vendors on 35 different capabilities. Read the report to see the vendor that came out on top with the highest-ranked capabilities for the broadest set of organizations.
Prepare Your Infrastructure For 2023 Change
Get our Predictions 2023 guide to explore the infrastructure shifts driving transformation and resiliency.
Salesforce Genie: One More Enterprise Data Warehouse And Analytics Option
Dear Salesforce, haven’t I been a good, objective, reasonable, helpful industry analyst? Why would you make my life more difficult? For years, clients have been reaching out with the following question: If a significant portion of all my enterprise data comes from SAP or Oracle business applications (ERP, CRM, etc.), should SAP BW/4HANA or Oracle […]
Data Mesh In 2023 And Beyond
Clarity, challenges, and opportunities are all part of our 2023 predictions for data mesh.
Inspire Trust With Robust, Well-Tested AI-Infused Applications
Software takes part in almost everything we do, and yes, we do trust that it works. Yes, sometimes it fails and it drives us nuts, but in most cases, it does what we expect it to do. How have we learned to trust that software works? Through positive experiences with software that meets our expectations. […]
Open Banking Adoption Is On The Cusp Of Robust Growth In Europe
Over the next five years, Forrester predicts a doubling in adoption of open banking across European countries and use cases. Explore more insights from our inaugural European open banking forecast.
Want To Improve Employees’ Insights-Driven Decision-Making? Data Literacy Programs Alone Won’t Help
In their quest to become insights-driven, tech execs rely on data literacy programs to change employee behavior. But it takes more to move the needle.
Are You Testing Your AI Enough?
Bad AI can erode trust. Learn why (and how) to properly test your AI-infused applications.
The Best Enterprise Transformation Program Is Yet To Be Made
Check out key takeaways from this year’s EY Global Data & AI Summit.
Learn How Data Clean Rooms Can Uncover Deeper Insights At Our Data Strategy & Insights Event
Learn how data clean rooms can allow your brand to share sensitive customer-level data with trusted partners such as retailers or publishers.
Predictions 2023: Tech Teams Set Sights On Communication Coordination To Inform Insights Initiatives
Data and analytics teams are in for a bumpy ride in 2023. Those that can configure their content and communications best will outperform (and outlast) their competitors in the long run.
Does The Pursuit Of Customer 360 Have You Running In Circles?
No doubt, you’ve heard of it. It’s called by many names: the golden record; the single source of truth. However, it is most often referred to as customer 360. What all these terms are referring to is a holistic view of a customer’s data, covering every single touchpoint and interaction with your company as well […]
Want To Future-Proof Your Data Architecture? Find Out How At The Data Strategy & Insights Event
Get tips for modernizing your data architecture with data fabric 2.0 in this preview of our Data Strategy & Insights event.
Is Your Data Ready For AI?
Learn the 8 phases of shifting to an AI-first data strategy.
Learn From Amazon’s Approach To Innovation
Investigate the concepts that guide Amazon’s approach to innovation. There will be elements of great relevance for your organization. You can learn from and embrace these elements to fundamentally rethink your own approach to innovation.
Overcoming The Insights Gaps Of The B2B Revenue Engine
Advanced insights-driven B2B orgs are 2.2 times more likely to drive growth of 10% or more than peer organizations. Find out why in this preview of our Data Strategy & Insights event.
Exposing The Data Mesh Blind Side
Avoiding the technical aspects of data perpetuates the ivory tower of data strategy and committees without generating business results. Learn how a data mesh can help.