Video: Busting The Two Myths Of Low-Code Platforms
John Rymer , Vice President, Principal Analyst
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Ad Creative Is A Technology Problem And Opportunity
Nikhil Lai
1 hour ago
The market for creative advertising technologies should have boomed by now. Despite waves of innovation, it has struggled to translate technological promise into business outcomes. Its potential remains highly significant but constrained by cultural disconnects between creative and media SMEs and intransigent bottlenecks in creative and media processes. The market appeared poised to break out […]
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The State Of Portfolio And Product Marketing In 2026
Nicky Briggs
4 hours ago
Portfolio and product marketing teams aren’t failing because of capability gaps; they’re failing because of structure, according to our latest research report, The State Of Portfolio And Product Marketing In 2026. The newly released study found that, as organizations centralize budgets at the same time as embedding portfolio and product marketing teams further into business […]