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Beneath all the sound and fury, what is driving AI adoption across B2B marketing? How are marketers using AI productively today, and what can early adopters teach us about using AI technologies successfully? Most organizations have advanced significantly beyond the initial stages of education and experimentation and are now actively implementing AI-powered technologies across various use cases.
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What do my daughter waking me up because Alexa won’t play a song, a colleague being stuck at Charles de Gaulle Airport, and problems logging into the UK’s HMRC website have in common? Answer: The fourth outage in five years for AWS’s US-East region, its oldest and largest for web services. The problem was traced […]