Video: Busting The Two Myths Of Low-Code Platforms
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Missed It? Watch How B2B Measurement Is Changing
Most measurement frameworks were built for buying journeys that look very different today. See why Ross Graber says attribution is becoming less reliable and how marketing leaders are adapting.
Blog
Predictions 2027: In Retail, Value Wins
Sucharita Kodali
5 hours ago
With meaningful retail growth harder to come by in 2027, winning market share will require more than aggressive pricing or ambitious AI investments. Discover three predictions for how economic pressure, changing shopping behavior, and agentic AI will reshape retail in the year ahead.
Blog
Predictions 2027: Digital Commerce Enters Its Post-Click Era
Emily Pfeiffer
5 hours ago
Forrester predicts a new era of digital commerce as AI agents take on more of the buying journey. Digital leaders will need to adapt as discovery, evaluation, and purchasing increasingly happen beyond their direct control.