Blog
The revenue enablement platform (REP) market just crossed a pivotal threshold. In the span of six months, we’ve seen two major mergers: first, Showpad and Bigtincan and, now, Seismic and Highspot, which announced their intent to combine in a move that unites two of the largest and most visible content‑native platforms in the space. This […]
Blog
From time to time, Forrester publishes what we call accelerate content: material intended not to explain why something matters but to help organizations actually do it. Our newly updated enterprise architecture (EA) policy falls squarely into this category. We usually don’t blog about this kind of material. Policies are not aspirational. They are not trend‑driven. […]
