Video: Busting The Two Myths Of Low-Code Platforms

Most B2B marketers track engagement and intent, but those signals don’t reveal whether buyers actually prefer their company. Learn how Forrester’s Preference Marketing Matrix combines market preference and buying group interaction to help organizations prioritize investments and improve growth outcomes.

For years, B2B marketers have been taught to draw lines around their audiences: “These are our strategic accounts. Those are tier two. Here’s our vertical program. Everyone else goes into broad-based demand.” There was good reason for this. When insights are scarce, customization is expensive, and teams struggle to coordinate across systems and functions, marketers […]