We don't normally draw attention to things like this (changing our underlying platform technology), but in this case, there are some key differences in capabilities, that you need to know about so you can benefit from them. As you already know if you've been following the Application Development & Program Management blog, we have a team of analysts who are already active bloggers. But in the past, it may have been challenging, if you were particularly interested in following the posts of one analyst, to do that in amongst the posts from the rest of the team.
So I'm thrilled that we now have individual blogs for all the analysts on the team, too. Everything blogged by the team also rolls up into the team-level blog, which is a good place to hang out if you're following several analysts on the team, have more eclectic interests around application development and delivery, or just want to be tuned in to what's going on across the team.
Another great innovation (for you) of our new platform is that blog pots are now presented with only summary information showing in the initial view. Only after you choose to drill down on a post do you see the whole thing. This makes it easier to look through several posts, whether on an analyst or team blog, and find just the stuff you care about.
And now for a few words from Cliff Condon, the Forrester exec who leads our social computing initiative of which this new platform is a part, on Forrester blogs and what it means for you:
Everyone’s welcome here. Forrester analysts use blogs as an input into the research they produce, so having an open, ongoing dialogue with the marketplace is critical. Clients and non-clients can participate – so I encourage you to be part of the conversations on Forrester blogs.
We still have team blogs focused on role professionals. Our role blogs, such as the CIO blog and the Interactive Marketing blog, are a rollup of all the posts from the analysts serving that specific role professional. By following a role team blog, you can participate in all the conversational threads affecting a role.
- And now we’ve added analyst blogs as well. If you prefer to engage directly with your favorite analyst, you can. Look on the right-hand rail of the team blog and you’ll see a list of the analyst blogs. Just click on their name to go to their blog. Or type their name into “Search”. An analyst blog is a place for the analyst to get reaction to their ideas and connect with others shaping the marketplace. You’ll find the blogs to be personal in tone and approach.
So with no further ado – I hope you do truly benefit from the new platform, that it will help you get more value from our posts. Enjoy!