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< Blogs
Home > Featured Blogs > When Do CIOs Respond to Marketing Messages?

When Do CIOs Respond to Marketing Messages?

Marisa Kopec, Senior Vice President, Research Product Management

Sep 24 2012
Categories
  • B2B Research

Apply For Forrester’s 2026 B2B North America Awards!

Got a great story to share about driving alignment or achieving outstanding results within a specific B2B function? Share your story by February 2 for a chance to join us live at B2B Summit 2026 in Phoenix.

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Call For Entries: Forrester B2B Summit North America 2026 Awards

Matthew Selheimer 6 days ago
Have you driven cross-team alignment that’s fueled results or achieved excellence in a particular area of marketing, sales, customer engagement, or product? Share your story for a chance to join us on stage at B2B Summit North America.
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Predictions 2026: Trust Will Be The Ultimate Currency For B2B Buyers

Barry Vasudevan November 13, 2025
As buyers become both more empowered and more skeptical, they’re demanding transparency and measurable outcomes. Providers that fail to adapt will not only find themselves sidelined — they’ll also face risks.
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