When Do CIOs Respond to Marketing Messages?
Marisa Kopec , Senior Vice President, Research Product Management
Categories
AI, Buying Networks, Revenue Growth — Master It All
Forrester’s B2B Summits connect you with analysts and insights to help you navigate buying shifts, win with AI, accelerate growth, and transform revenue.
Blog
Why Marketing Plans Fail And How A Plan Of Record Fixes It
Craig Moore
22 hours ago
Marketing teams invest heavily in annual planning — but once execution begins, reality starts to drift from it. Learn how a marketing plan of record can help teams stay focused.
Blog
Announcing The Winners Of Forrester’s 2026 B2B Return On Integration Honors For North America
Matthew Selheimer
6 days ago
Cross-functional alignment has never been more important for B2B companies than it is right now. Get a preview of our ROI Honors winners and the alignment success stories they will share at B2B Summit in Phoenix.