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< Blogs
Home > Featured Blogs > When Do CIOs Respond to Marketing Messages?

When Do CIOs Respond to Marketing Messages?

Marisa Kopec, Senior Vice President, Research Product Management

Sep 24 2012
Categories
  • B2B Research

Fuel Growth With Strong Marketing-Sales Alignment

Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.

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Blog

Personalization Makes Every Postsale Journey Your B2B Customers’ Own

Amy Bills 4 days ago
We have such high hopes for customers, don’t we? They’ll breeze through onboarding like champions. Collaborate on a success plan with a level of excitement appropriate to the new season of “The Pitt.” Explore every feature, deploy every asset, exceed all expectations, and attain ROI in record time. That would be wonderful, but perfection is […]
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Blog

From Scattered Tools To Strategic Systems — Three Themes From The Forrester Wave™: Customer Success Platforms, Q4 2025

Shari Srebnick 5 days ago
The charter for customer success has changed. It’s no longer about “customer happiness" and retention; it’s about driving measurable customer value, commercial impact, and operational scale. Learn how the latest CS platforms unify data and and leverage AI in this preview of our new Wave report on customer success platforms.
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