Fine-Tune Your Digital Planning For 2024

Download our Planning Guide to uncover budget benchmarks for today’s digital priorities and unlock the potential of emerging technologies, including generative AI.

It’s good news for digital business leaders. Our research reveals digital and strategy budget increases for 2024. In fact, 77% of US technology decision-makers in digital and digital strategy will see budget increases for consumer-facing digital products and services.

Now the reality: Digital leaders who want to make the most of this windfall should tune their digital planning for 2024 to create a culture of quality digital experiences, sustained innovation, and digital maturity.

Planning Guide 2024: Digital Business And Strategy

Download our 2024 planning guide for digital business and strategy leaders to see budget benchmark data on where to increase, decrease, and experiment with your digital investments to drive customer-obsessed growth.


Read the report to learn:

  • Where digital budgets are being shored up — and scaled back.
  • The top investments in technology and talent that digital leaders are currently considering.
  • Where spending on priorities like generative AI, conversational interfaces, extended reality, and the metaverse is headed.


What’s inside?

  • Digital planning for 2024 benchmarks to help you identify where you’re over- or underinvesting in digital talent, tech, and services
  • Guidance on where to decrease automatic funding in legacy digital initiatives that don’t add business value
  • Insights on which emerging digital initiatives you should fund to stay competitive


Thank you!

Related Resources

Explore these additional planning resources for further guidance on where digital leaders should invest, pull back, and experiment in 2024: