Build A Unified, Customer-Centric Marketing Approach

Roberta Passerini, senior director and global head of omnichannel customer engagement and demand generation at Philips, recognized that her team’s marketing efforts were too heavily product-focused. Like many marketing leaders, she also struggled with having too few resources to tackle all of the objectives the team wanted to achieve. In this video, she describes how working with Forrester helped her and her team adopt a customer-centric approach to marketing content as well as common processes and frameworks for working toward shared priorities.

I really felt that the Forrester team, from the customer success manager to the analyst we had the pleasure to work with were really there with us, by our side and on our side.

Roberta Passerini
Senior Director, Global Head of Omnichannel Customer Engagement & Demand Generation, Philips

Rev The Demand Engine Through Tighter Marketing And Sales Alignment

Looking to revive its demand generation performance, Philips turned to Forrester. Hear how the partnership helped turn things around.  


How Philips Proves Marketing ROI Amid Constant Change

Learn how working with Forrester helped Philips stay attuned to its evolving client base and lift marketing ROI.