What I value the most with the interactions with Forrester is the interaction with the people. They’re very knowledgeable but also inspiring. It’s never a plain question-and-answer.— Didier Zegers
Director, Global Demand Generation, Philips
How Philips Proves Marketing ROI Amid Constant Change
Learn how working with Forrester helped Philips stay attuned to its evolving client base and lift marketing ROI.
How Philips Built A Customer-Centric Marketing Function
Being customer-focused takes commitment. Hear how Forrester helped Philips pivot from product-centric marketing and gain a common language for tackling shared priorities.