Rev The Demand Engine Through Tighter Marketing And Sales Alignment

The demand generation engine at Philips was sputtering. Low conversion rates and business impact had marketing and sales teams pointing fingers at one another. Learn how partnering with Forrester helped the company turn things around — resulting in strengthened marketing and sales alignment, tripled lead-to-opportunity conversion rates, and increased order intake related to leads by a factor of five.

What I value the most with the interactions with Forrester is the interaction with the people. They’re very knowledgeable but also inspiring. It’s never a plain question-and-answer.

Didier Zegers
Director, Global Demand Generation, Philips

How Philips Proves Marketing ROI Amid Constant Change

Learn how working with Forrester helped Philips stay attuned to its evolving client base and lift marketing ROI.


How Philips Built A Customer-Centric Marketing Function

Being customer-focused takes commitment. Hear how Forrester helped Philips pivot from product-centric marketing and gain a common language for tackling shared priorities.