Prove Marketing ROI Amid Continual Change

For Philips, a global healthcare technology company, changes in healthcare trends and in the population it serves prompted Marketing to reexamine its direction. In this video, Global Head of Marketing Transformation and Excellence Rouven Lippe explains how working with Forrester helped him and his team focus their efforts more effectively and deliver more value to their customers and the business.

The Forrester team has helped us with an external eye to ensure that we also internally stay aligned.

Rouven Lippe
Global Head of Marketing Transformation and Excellence, Philips

Rev The Demand Engine Through Tighter Marketing And Sales Alignment

Learn how working with Forrester helped Philips strengthen marketing and sales alignment and triple its lead-to-opportunity conversion rate.


How Philips Built A Customer-Centric Marketing Function

Being customer-focused takes commitment. Hear how Forrester helped Philips pivot from product-centric marketing and gain a common language for tackling shared priorities.