The Forrester team has helped us with an external eye to ensure that we also internally stay aligned.— Rouven Lippe
Global Head of Marketing Transformation and Excellence, Philips
Rev The Demand Engine Through Tighter Marketing And Sales Alignment
Learn how working with Forrester helped Philips strengthen marketing and sales alignment and triple its lead-to-opportunity conversion rate.
How Philips Built A Customer-Centric Marketing Function
Being customer-focused takes commitment. Hear how Forrester helped Philips pivot from product-centric marketing and gain a common language for tackling shared priorities.