How Thales Strengthened Its Partner Strategy

Solutions providers depend on effective partner relationships. When cybersecurity company Thales looked to bolster its partner strategy by consolidating its distributors, it turned to Forrester. In this video, Abi Aminu, senior manager of channel programs and strategy, describes how Forrester equipped her team with insight that led it to rethink its approach and more effectively leverage its partner network. Along with strategic thinking, Aminu says, Forrester provided step-by-step guidance throughout the team’s journey.