In this episode, we explore the immense impact of values-based marketing on customers’ perceptions, and how to implement the strategy correctly.

Values-based marketing: “Giving your customers a reason to buy your product or service that isn’t price, product features, or product performance, but that is instead related to a social, environmental or political value that you believe your audience holds.”

Special guest: Jim Nail, Forrester Principal Analyst serving B2C marketers.

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