Senem Guler Biyikli, Analyst

Show Notes:

In this episode, we welcome back Senem Guler Biyikli, now officially an analyst! She joins us to discuss the link between anthropology and CX, her current research on empathy, and how to promote empathy in a digital environment.

We cover:

  • What’s new since Senem last joined the cast?
  • What can CX leaders learn from anthropologists?
  • Empathy is still trending as something leaders want to push, but don’t know how. How can we make “empathy” come to life in digital experiences?
  • Where is Senem’s research headed next and how can our listeners get in touch?

Listen to the full episode to hear more about how Forrester analysts helped clients carry out CX field research.